Sr. Director, Consumer Insights

About SimpliSafe We’re a high-tech home security company that’s passionate about protecting the life you’ve built and our mission of keeping Every Home Secure. And we’ve created a culture here that cares just as deeply about the career you’re building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those who we protect. We don’t just want you to work here. We want you to grow and thrive here. We’re embracing a hybrid work model that enables our teams to split their time between office and home. Hybrid for us means we expect our teams to come together in our state-of-the-art office on two core days, typically Tuesday, Wednesday, or Thursday – working together in person and choosing where they work for the remainder of the week. We all benefit from flexibility and get to use the best of both worlds to get our work done. Why are we hiring? Well, we’re growing and thriving. So, we need smart, talented, and humble people who share our values to join us as we disrupt the home security space and relentlessly pursue our mission of keeping Every Home Secure.  Overview SimpliSafe is seeking a Senior Director of Insights to lead research across SimpliSafe. This leader will be responsible for managing a best-in-class insights organization that deeply understands our customers, prospects, and market—and translates that understanding into clear, actionable direction for the business. As the senior-most insights leader, you will own the design and quality of all quantitative research across Marketing, Product, and Customer Experience. You will also have dotted line oversight of User Experience research for Product/App and eComm. You will partner closely with leadership and cross-functional teams to ensure customer truth is embedded in strategic decisions, product development, go-to-market execution, and end-to-end experience design. This role requires a strong balance of strategic vision, analytical rigor, storytelling excellence, and people leadership. What You’ll Own Insights Function Own a deep, holistic understanding of customers, prospects, and the market across the full customer journey—from awareness and acquisition through retention and advocacy Establish and maintain a clear source of customer truth to inform enterprise strategy, strategic priorities, and investment decisions Define research standards and best practices, ensuring methodological rigor while balancing speed, relevance, and impact Own insights operations, including tools, vendor partnerships, and budget Go To Market Enablement Lead customer and market research that informs new products, services, and go-to-market motions across Marketing, Product, and Customer Experience. Deliver actionable marketing and brand insights to inform positioning, messaging, creative development, and media optimization. Track customer satisfaction and identify opportunities to improve the end-to-end customer experience across sales, onboarding, support, and service. Translate insights into clear, compelling recommendations that drive alignment and measurable business impact Leadership, Influence & Team Development Lead and develop a high performing insights team Build a culture of collaboration and continuous learning where researchers regularly share insights, approaches, and lessons learned across domains Serve as a trusted thought partner to senior leaders across Marketing, Product, Customer Experience Champion a culture of curiosity, customer obsession, and evidence-based decision-making across the company. What You Bring 12+ years of experience in market research, with significant people leadership experience  Deep expertise across qualitative and quantitative methods, including advanced analytics (e.g., clustering, driver analysis, MaxDiff) Proven experience partnering with Marketing, Product, Design, and Customer Experience teams to deliver both ad-hoc and tracking insights Demonstrated ability to influence executive-level strategy and drive measurable business impact through insights Strong comfort operating in ambiguity, setting vision, and prioritizing work to deliver maximum impact Exceptional storytelling and communication skills, with the ability to turn data into clear, actionable recommendations A track record of building and scaling high-performing teams and fostering a culture of curiosity and customer obsession Passion for advocating for the customer and embedding customer-centricity into how decisions are made What Values You’ll Share Customer Obsessed - Building deep empathy for our customers, putting them at the core of our work, and developing strong, long-term relationships with them. Aim High - Always challenging ourselves and others to raise the bar. No Ego - Maintaining a “no job too small” attitude, and an open, inclusive and humble style. One Team - Taking a highly collaborative approach to achieving success. Lift As We Climb - Investing in developing others and helping others around us succeed. Lean & Nimble - Working with agility and efficiency to experiment in an often ambiguous environment. What We Offer A mission- and values-driven culture and a safe, inclusive environment where you can build, grow and thrive   A comprehensive total rewards package that supports your wellness and provides security for SimpliSafers and their families (For more information on our total rewards please click here ) Free SimpliSafe system and professional monitoring for your home.  Employee Resource Groups (ERGs) that bring people together, give opportunities to network, mentor and develop, and advocate for change. The target annual base pay range for this role is $202,100 to $269,500 This target annual base pay range represents our good-faith estimate of what we expect to pay for this role. We use a market-based compen