Sr. Associate Brand Manager – US MadeGood

Join Riverside Natural Foods Ltd., a Canadian-based, family-owned, and globally operating business, committed to leaving the world better than we found it. As a B-Corp certified, Triple-Bottom Line company, we proudly manufacture nutritious, 'better-for-you' snacks such as MadeGood and GOOD TO GO. We value teamwork, humility, respect, ownership, adaptability, grit, and fun. We’re on an ambitious mission to double our business by 2030, and we need talented individuals like you to help us reach new heights. At Riverside, you’ll have the opportunity to chart your own path to success while contributing to ours. We believe anything worth doing is worth doing right, and our values will guide us through the rugged terrain – and yes, it will get rough. But that’s what makes the journey worthwhile. So, lace up your boots and let’s tackle the climb together. You can learn more about us at  www.riversidenaturalfoods.com . Position Summary/Objective:  As the Senior Associate Brand Manager (Sr. ABM), you will play a critical role in driving the continued growth of our MadeGood brand in the US.    You will be responsible for collaborating with cross-functional teams to build and execute marketing programs that deliver against volume, revenue, and profit goals. Primary Responsibilities: Conduct analyses of brand health, business performance, innovation launches, and the competitive landscape to identify opportunities and provide recommendations. Lead SKU rationalization reviews and recommend portfolio optimization actions based on business performance. Collaborate with Sales to create consumer-centric sales strategies, identify profitable brand growth opportunities, and support innovation sell-in. Translate brand strategies into sales and customer-facing materials Manage, track and optimize Marketing budget to help scale business impact Collaborate with Brand Comms team to build out briefings for annual marketing channel plans, supporting both base business and innovation Collaborate with Brand Innovation Team, R&D, and Project Management to bring the right innovations to market Own launching US-specific innovations including channel-specific packs and flavors Be a culture champion and positive force in the organization Education and Qualifications:  BA in Marketing or related business field (MBA an asset) Minimum 3 years progressive experience in CPG brand management (2+ years as an ABM) Strong understanding of the US consumer (food experience a plus) Self-starter with a high level of initiative and flexibility Skills and Abilities: Ability build & maintain strong working relationships Ability to influence peers, leaders, cross-functional and retail partners Strong analytical skills Proficiency with syndicated data (ex. IRI, Nielsen, SPINS), Microsoft Excel and PowerPoint with the willingness and ability to learn new digital solutions Understanding of product P&L and business management TEAM player, ability to ADAPT to changing situations in a fast-growing company Results-oriented, highly motivated, enthusiastic individual who takes OWNERSHIP for results Demonstrates HUMILITY throughout the company daily Aptitude to exhibit, RESPECT and protect Riverside’s Core Values in a changing environment PASSIONATE with a positive attitude with a desire to learn and collaborate Responsibility KPI / Metric Timing Business Analytics Deliver recurring analysis of brand health, sales, distribution, velocity, household penetration, and profitability, with clear recommendations. First 3 months Budget Management Maintain accurate marketing budget tracking, forecasting, and reconciliation while identifying spending risks and optimization opportunities. First 3 months Customer and Sales Support Develop at least one consumer-led selling story or customer presentation that supports distribution, assortment, or innovation sell-in. First 6 months Cross-Functional Project Leadership Lead at least one cross-functional business innovation project with clear milestones, ownership, and outcomes. First 6 months Please note this role as a  new vacancy. Salary Range $105,000 — $124,000 USD At Riverside, we are committed to transparency and fairness in our compensation and job posting practices. The range above reflects the target compensation for the position at the time of posting. Exact compensation will be determined based on experience, skill set, education, and training, as well as other organizational needs, while balancing internal equity. What we expect: Values-led: You’ll be a member of a thoughtful and compassionate team that prioritizes respect, teamwork and resourcefulness along with a good dash of fun. Sometimes, even making granola bars is hard, and life’s too short to take ourselves so seriously that we don’t enjoy the journey. Unparalleled experiences and opportunities : We’re still determining who we are and what we can be. Help us shape what this organization will look like and what we’ll offer the world, into the future. This means rolling up your sleeves and sometimes building the process – fast! – while employing it. At Riverside, progress occasionally means proceeding imperfectly, and we’re okay with that, as long as we’re staying true to our values and learning and improving along the way. Access to everyone: We’re a flat organization with few silos which means you’ll have full access to everyone from our founders to our production staff. Even when employees dress up, they wear steel-toed shoes. So don’t be shy. Speak up, share your ideas and go places you normally wouldn’t – like the plant, or the boardroom. Personal development : We’ll support and empower you to chart your own path and reach any heights you set for yourself. Career paths at Riverside are carved by the people walking on them, not dictated by leaders. Count on us to give you the training and tools to grow and progress. Gratitude