Marketing Associate
Hersha Hospitality Management LP · Washington, D.C.
📍 Washington, DC💰 $65,000-$70,000via icimsPosted 2026-08-11
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Overview
Opportunity: Marketing Associate, DMV
The Marketing Associate for DMV will assist with coordination and managing the development, production, and implementation of all marketing tactics, strategies and related projects associated with the property’s revenue and marketing objectives.
This role supports a team of Marketing Directors and Marketing Managers in developing annual marketing plans to achieve both short and long-term revenue and marketing objectives while partnering closely with other topline disciplines (Sales and Revenue Management) to develop overarching cross-cutting strategies tailored to the hyper-competitive DMV market. Oversees coordination of all internal and external communications through digital presence, including but not limited to property websites, third-party channels, and social media while maintaining brand integrity. This position reports directly to the DMV Area Director of Marketing.
Your Growth Path
Marketing Manager - Marketing Director - Senior Director of Marketing
Your Focus
Strategic Planning & Management:
Collaborate with Marketing Directors to develop marketing strategies, plans, and budgets aligned with business priorities
Manage cluster marketing strategies when applicable
Aid repositioning efforts with Area Team, GM, and hotel executive team
Monitor and evaluate campaign performance using relevant reporting tools
Track and analyze marketing spend to ensure alignment with goals and maximize ROI
Marketing Execution:
Support execution of marketing initiatives, creative briefs, and collateral production
Assist hotel teams with marketing material production and distribution
Plan and organize presentations and maintain editorial calendars
Manage photo galleries, design templates, and hotel collateral per Marketing Directors' priorities
Content & Asset Management:
Partner with social media agency to gather video and content
Collaborate on hotel photoshoots, managing logistics and digital asset library
Manage content distribution across various channels
Events & Partnerships:
Assist in overseeing monthly events planning and onsite management
Foster partnerships and communicate special offers
Research innovative programming and packages
Public Relations:
Support PR strategy development, maintaining editorial calendar and pitch angles
Collaborate with PR agencies or manage PR messaging directly
Gather timely information from on-property teams for PR needs
Support Corporate DOSM with deadline-driven deliverables
Lead on-property media and brand partnership tours, as needed
Maintain organized records of all contracts and agreements
Your Background and Skills
Associate or Bachelor's degree in Marketing, Advertising, or Hospitality/Travel preferred
Minimum of one year's marketing or public relations experience
Account Management or Internship experience at a digital marketing agency a plus
Experience with major hotel systems (IHG, Marriott, Hyatt, Hilton) a plus
Proficient in basic graphic design software such as Canva
Strong Excel and PowerPoint skills for reporting and analytics
Proficient in social media and content creation
Excellence in written and verbal communication
Strong organizational and planning abilities
Detail-oriented with project management skills
Creative and passionate about branding, marketing, and events
Strong interpersonal skills with ability to work both independently and in teams
Understanding of hospitality/travel industry and marketing solutions preferred
HHM Benefits and Perks
Competitive wages for full time and part time opportunities
Medical, Dental and Vision Health Insurance
Paid Time Off
401k Company Match
Travel Discounts
Commuter Transit and Commuter Parking Benefits
Employee Assistance and Wellness Program
Educational/Professional Development
Referral Bonus Program
Work Environment and Context
Position must be located in DMV Market
Candidate will be required to be onsite at a few different hotel locations
Minimal travel within the U.S. for hotel activations, events, and photo shoots
Flexible schedule including occasional nights and weekends to assist with events
Demonstrated commitment to exceeding expectations
Requires sitting, typing, speaking on the phone and standing for extended periods, walking, pushing, lifting up to 20 pounds, bending and reaching, stooping, kneeling, or crouching.
Practice safe work habits to ensure safety.
What We Believe
People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It
About Us
HHM Hotels is proud to be an equal-opportunity employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status, or any other group protected by law.
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