Manager, Embedded Firmware Delivery

About Us   SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.  AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. Manager, Embedded Firmware Delivery Needham, MA The Opportunity This is a working leadership role — you lead the team and you still read the code. As Manager, Embedded Firmware Delivery, you own day-to-day delivery for SharkNinja's embedded firmware organization: schedule, quality, and scope for the firmware programs and platform work we keep internally. You'll lead a team of Senior Embedded Firmware Developers implementing the designs, carrying enough technical depth to review their code, make day-to-day design calls, and unblock them when something stalls. You'll report to the Director, Embedded Firmware, as a peer to the Embedded Firmware Architecture manager. That manager owns the standards and architecture applied to the designs; you own implementation and feature delivery against them, and you decide how the team's time gets spent across concurrent programs. What You'll Own Team & Delivery Leadership Lead, hire, and develop the delivery-focused Senior Embedded Firmware Developers within the US embedded firmware team. Delivery commitments for internally developed embedded firmware — schedule, quality, and scope. Code review, day-to-day technical direction, and design guidance for the team, with enough hands-on depth to make credible technical calls. Workload allocation, sprint planning, and capacity across concurrent programs. Delivery Execution Deliver firmware in the areas retained internally: device control, OTA, and differentiated product features. Execute against defined architecture, interface, and HAL standards. Ensure firmware integrates cleanly with hardware, cloud services, mobile applications, and user interfaces. Enforce engineering standards within the team — feature branches, PR-gated merges with required approvals, ticket-linked commits, unit test coverage, and static analysis on every merge. Cross-Functional Collaboration Partner with other global firmware leadership on programs spanning multiple sites and on shared platform work. Work with the Software TPM on program sizing, schedule commitments, and cross-program dependencies. Support Quality on release readiness, defect triage, and gate criteria. Partner with Hardware Engineering, Systems, and NPD through bring-up and integration. Engineering Practice Drive adoption of automated testing, CI discipline, and code quality practices within the team. Contribute to the reproducibility standard — ensuring internally developed programs meet the same source, toolchain, and build manifest requirements applied to partners. Identify and reduce technical debt across internally owned codebases. What You'll Bring Experience 8+ years of embedded software and firmware engineering. 2+ years leading or formally mentoring embedded engineering teams. First-time people leaders with strong technical depth will be considered. Hands-on delivery of production firmware for consumer electronics, home appliances, robotics, or related high-volume industries. A track record establishing CI/CD, static analysis, and automated test infrastructure for embedded programs. Executing against architecture and standards defined elsewhere. Working alongside or coordinating with offshore development teams or external development partners. Technical Expertise Embedded C / C++ development on resource-constrained platforms. Real-Time Operating Systems (RTOS). OTA and bootloader software update architecture. Device security fundamentals. Git-based workflows, CI builds (gcc, CMake, headless), unit testing (Ceedling or equivalent), and static analysis. Hardware-software integration, board bring-up, and debug on target hardware. Education Bachelor's degree in Computer Engineering, Electrical Engineering, Computer Science, or a related discipline required. Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.  The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.  Pay Range $175,000 — $200,000 USD Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day.   Our Outrageously Extraordinary mindset drives us to tackle the impossible,