Head of Growth Marketing & Customer Experience

Base Salary Range USD $190,947.78 - USD $252,428.27 /Yr. Join Mariner Finance! Since 1927, the Mariner Finance family of companies has provided customers with creative, flexible, and convenient lending options. Headquartered in Baltimore, Mariner Finance operates coast-to-coast with physical locations in over half the states. With a growing number of employees, superior customer service remains the cornerstone of our business, and we pride ourselves in delivering a variety of loans with an enhanced focus on exceptional service. We work with customers to find options that are beneficial to their specific needs, which is why we are recognized by our customers as one of the community’s consumer finance companies of choice. Benefits: For information regarding our benefits, please visit: https://www.marinerfinance.com/careers/benefits/  All full time employees are provided with a generous benefits package in addition to their monetary compensation. Learn more about it today. Job Details In this role, you will... Shape the strategic direction and priorities for Mariner’s Marketing function, with responsibility for growth marketing, marketing technology, customer data, lifecycle engagement, and related customer growth initiatives. Lead the execution of strategies that improve customer acquisition, engagement, retention, and long-term value while partnering across Credit Risk, Technology, Finance, Operations, Data, Product, Legal, and Compliance. Provide senior leadership for a highly quantitative, data-driven Marketing organization by optimizing investment across channels, advancing modern measurement and analytics capabilities, and driving the effective use of AI, automation, and emerging technology. Build organizational capability, develop leaders, and translate customer, performance, and behavioral data into measurable business, financial, and customer outcomes. Responsibilities and Duties: Shape the strategic direction and priorities for Mariner’s Marketing function, ensuring alignment with broader business, growth, risk, and financial objectives. Own Mariner’s growth marketing strategy, marketing technology and vendor ecosystem, and allocation of annual marketing investment, with accountability for measurable business and financial outcomes. Oversee teams responsible for growth marketing, customer acquisition and lifecycle engagement, marketing technology, analytics, customer data, and related Marketing capabilities, ensuring alignment of priorities, resources, and performance with business objectives. Optimize spend across acquisition and lifecycle channels based on incremental return, CAC, cost per funded loan, conversion, lifetime value, contribution economics, and payback. Identify and scale new sources of profitable customer growth through disciplined testing and investment analysis. Establish a rigorous, data-driven approach to marketing decision-making and performance management. Lead modern measurement across experimentation, incrementality, attribution, segmentation, forecasting, and marketing mix modeling. Partner with Data Science and Finance to improve customer economics, predictive models, and executive performance reporting. Advise executive leadership on customer growth, marketing investment, customer economics, market opportunities, emerging technologies, and other strategic matters within the Marketing function. Define and execute the roadmap for building an increasingly AI-native marketing organization. Apply AI and automation to areas such as audience strategy, personalization, journey orchestration, analytics, forecasting, creative development, and marketing operations. Partner with Technology and Data teams to strengthen integration across CRM, loan origination, analytics, and marketing platforms. Guide the evolution of lifecycle orchestration and automation capabilities, including the Salesforce ecosystem and Salesforce Marketing Cloud Engagement. Champion a customer-centric growth strategy across acquisition, onboarding, engagement, repeat borrowing, retention, and re-engagement. Partner across Product, Technology, Operations, and Credit Risk to identify and reduce friction in critical customer journeys, including loan origination. Use customer data, behavioral insights, segmentation, and personalization to improve conversion and long-term customer value. Ensure marketing strategies, programs, technologies, and customer engagement practices operate within established legal, regulatory, compliance, risk, and data privacy requirements in partnership with Legal, Compliance, Credit Risk, Technology, and other appropriate stakeholders. Establish and monitor key performance indicators for the Marketing function and maintain accountability for achievement of established strategic, financial, operational, and customer outcomes. Build and lead a high-performing Marketing organization by establishing clear accountability, developing leadership capability, supporting succession and workforce planning, and ensuring the function has the structure and skills necessary to execute current and future business strategy. Responsible for managerial matters including performance management, goal setting, talent development, succession planning, staffing, promotions, and compensation recommendations in accordance with Company policies and budget requirements. May perform additional responsibilities as needed to support business priorities and organizational objectives. Required Qualifications: Bachelor's degree in Marketing, Business, Economics, Finance, Statistics, Data Science, Engineering, or a related discipline; additional relevant experience may be substituted for a bachelor's degree. Fifteen (15) or more years of progressive experience in marketing, including growth marketing, performance marketing, customer acquisition, lifecycle marketing, marketing analytics, or related disciplines. Seven (7) or more years