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Vice President of Commerical Sales

VyStar Credit Union · Florida

📍 Jacksonville, FL - VyStar Towervia workdayFirst listed here 2026-09-20
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At VyStar, we offer competitive pay, an excellent benefit package that includes a 401(k) Plan, an extensive paid technical and on-the-job training program, and tuition reimbursement--available to all full and part time employees.  Part time positions start at a minimum of 30 hours per week. We encourage you to become a part of VyStar Credit Union's family of employees. Vice President of Commerical Sales ACCOUNTABILITY STATEMENT The Vice President of Commercial Sales is accountable for executing the small business and commercial banking sales strategy to achieve strategic priorities, performance growth goals, and revenue expectations enterprise-wide through a team of Business Bankers and Commercial Bankers. The incumbent is responsible for driving the activities of the team to provide comprehensive financial solutions to businesses with annual revenues up to $100MM and commercial lending requests up to $20MM, including commercial real estate loans (CRE), commercial investment real estate, commercial and industrial (C&I), business secured term loans and unsecured lines of credit. The Vice President of Commercial Sales manages the day-to-day activities of the Business Bankers and Commercial Bankers operating throughout VyStar’s field of membership (FOM) and is responsible for the overall performance of the teams’ training and coaching, as well as developing the sales force, attracting and retaining new talent, and identifying and addressing obstacles to ensure the team’s success. The incumbent will provide guidance and direction to the team with originating quality loans and achieving or exceeding their annual production goals. Depending on the territory and numbers of bankers, the incumbent’s team may include a Business Banking Manager and/or a Commercial Sales Manager that directly manages the bankers. The Vice President of Commercial Sales is accountable for continued development and implementation of the Commercial Services Retail Business and Business/Commercial Banking strategy across all delivery channels to optimize the member experience, drive financial performance results through business loan and deposit growth, and maximize profitability while ensuring productivity standards are maintained. The incumbent will partner with VyStar’s retail leadership to provide business banking support and management oversight in development and performance of the Business Bankers and Commercial Bankers throughout the FOM. The Vice President of Commercial Sales will report directly to the SVP of Commercial Services and play a vital and active role on the Commercial Services leadership team. ESSENTIAL JOB FUNCTIONS Provide direct oversight, coaching, development, and strategic guidance to geographically dispersed sales team that includes managers. Drive new business and commercial loan production and origination through sales teams across field of membership. Work closely and in partnership with the retail leadership team to ensure branch network engagement, achievement of branch target goals and delivery of an integrated and seamless experience for VyStar members. Develop, implement and coach sales management principles to acquire and retain small business and commercial relationships through the sales teams to achieve targeted objectives. Provide ongoing group and individual training and coaching, including but not limited to sales techniques, calling strategies, product knowledge/awareness, presentation skills, best practices, and policies and procedures. Monitor results of teams versus objectives and recommend necessary strategic adjustments to ensure that objectives are reached on a consistent basis. Formulate and implement prospecting programs for business development and sales by identifying business prospects and Centers of Influence within the region, organizing resources, building relationships and driving proactive acquisition efforts. Ensure that sales quality activities and results for the group and individual bankers are at an achieving or higher level of performance. Lead and participate in the ongoing integration of the retail small business banking strategy with the branch network as evidenced by performance against expected goals. Lead and develop an effective team through proactive communication, performance management, development plans and reward/recognition practices. Manage the origination and production of commercial loan and deposit products, providing direction and feedback on product profile, price, and marketing and origination channels to complete throughout the FOM, and service members. Ensure the team applies compliance and operational risk controls in accordance with regulatory standards and policies; quickly addressing and remedying any issues or concerns. Identify needs and arrange group and individual training for retail staff in support of the retail small business banking sales and service effort. Participate directly in training as needed. Drives performance of team through established organizational sales management process, which includes: modeling consistent and persistent application of defined behaviors and activities, conducting sales meetings, keeping team members informed and abreast of results and operational components, providing scorecard focus and direction; conducting joint calls,  coaching for top-line performance, and establishing partnerships with other lines of business to encourage cross selling across multiple channels. Serve as a principal resource and lead business banking team member for business loan origination, new business acquisition, member service issues and escalations, and requests by members and non-members. Works with Commercial Service team to structure credit, deposit, and payment products and services to ensure the organization is meeting the vast needs of our members, while maximizing the returns of the organization. Apply effective and sound business credit review, evaluation, structuring, pricing

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