Vice President, Creator Marketing

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions. Edelman has experienced unprecedented growth in recent years – growth that is reflective of the firm’s ongoing evolution from a PR agency into a communications marketing firm. We offer specialized areas of expertise, including digital, social, creative, paid media, creator marketing and research to help clients evolve, promote and protect their brands in the market. By investing heavily in specialty areas – and by focusing on collaboration, agency position, innovation, and establishing a culture of creativity – Edelman is well-positioned to continue to deliver best-in-class work to our clients in today’s complex media landscape. Edelman has an exciting opportunity for a Vice President, Creator Marketing to join our team in Los Angeles. This role requires a strategic, collaborative and highly organized leader who can oversee complex creator marketing engagements, serve as a trusted advisor to senior clients, and drive excellence across strategy, execution, operations and team development. The ideal candidate brings deep expertise in creator marketing, social media and the evolving creator economy, with a demonstrated ability to translate cultural trends, platform developments and audience insights into impactful brand strategies. They are equally comfortable shaping big-picture recommendations, navigating complex client and internal stakeholder relationships, and providing hands-on leadership when needed. This individual will partner closely with senior practice leadership to drive business growth, strengthen operational effectiveness, develop high-performing teams and deliver best-in-class creator marketing programs within a highly integrated, matrixed agency environment. Responsibilities Strategic Leadership & Creator Expertise Lead the development of innovative, insight-driven creator marketing strategies that align with client business objectives, audience behaviors, and the evolving social and cultural landscape. Serve as a senior subject matter expert across creator marketing, social platforms and the broader creator economy, proactively bringing informed POVs, emerging trends and strategic recommendations to clients and internal stakeholders. Advise clients on creator partnerships of varying scopes and complexities, identifying opportunities to elevate creative thinking, drive innovation and deliver measurable business impact. Client Leadership & Executive Presence Establish and maintain trusted relationships with senior-level clients, serving as a strategic advisor and independently leading complex conversations, presentations and decision-making. Provide senior oversight across multiple client engagements, proactively managing escalations, navigating challenging stakeholder dynamics and driving solutions that protect client relationships and business outcomes. Partner with account leadership to ensure exceptional client service, strategic alignment and consistent delivery of high-quality creator marketing programs. Operational & Business Leadership Oversee the operational and financial health of creator marketing engagements, including resource planning, scope management, budgets, profitability and overall delivery excellence. Establish and uphold processes, standards and best practices that drive efficiency, accountability and consistency across creator marketing programs. Proactively identify business and operational risks, anticipate downstream implications, and implement solutions to ensure teams are positioned for success. Drive organic business growth and contribute to new business opportunities through strategic ideation, proposal development, pitching and expansion of existing client relationships. People Leadership & Team Development Lead, mentor and develop high-performing teams, including managers and emerging leaders, through clear expectations, thoughtful delegation, ongoing coaching and actionable performance feedback. Foster a culture of accountability, collaboration and proactive problem-solving, serving as a senior escalation point while empowering team members to take ownership and make informed decisions. Integrated & Cross-Functional Leadership Navigate complex, matrixed agency environments, building strong relationships and driving alignment across account, creative, strategy, social, paid media, production and measurement teams to ensure creator marketing is strategically integrated into broader brand efforts. Influence cross-functional stakeholders, including senior leadership, to balance competing priorities, drive alignment and maintain clear ownership and accountability across teams. Partner with measurement teams to leverage performance data, audience insights and reporting to evaluate campaign effectiveness, optimize strategies and inform future recommendations. Basic Qualifications 8+ years of relevant experience in marketing, advertising, public relations, digital or social media, including 5+ years of direct experience in creator marketing, influencer partnerships or talent management. Proven experience developing and leading integrated creator marketing strategies and programs for consumer brands, with a strong understanding of social platforms, creator partnerships and the evolving digital landscape. Demonstrated experience managing and developing teams, including direct people management, coaching, performance management and delegation. Experience independently managing senior-level client relationships, leading strategic conversations and navigating complex stakeholder dynamics. Experience overseeing multiple concurrent client engagements, including program budgets, scopes of work, resource planning and cross-functional collab