Strategy & Consulting - Global Network | SONG - Customer Data Platform Consultant

Join Our Global Consulting Network and Expand Your Horizons! Are you ready to take your career to new heights? At the Global Network, we are more than just a team; we are a thriving community of over 10,000 professionals operating from key locations around the world. We specialize in providing top-tier consulting expertise across various industries and functional areas, including life sciences, energy, supply chain operations, finance, and talent management. Why Choose Us? Global Exposure: Work on international projects and gain invaluable insights into diverse cultures and business practices. Specialized Development: We don’t just work across broad spectrums; we ensure you develop deep expertise in specific areas of management consulting, enhancing both your professional value and expertise. Dynamic Work Environment: Our work is fast-paced and challenging, pushing you to grow quickly and continuously improve. It’s not just about meeting expectations; it’s about exceeding them and making a significant impact. Innovation at the Core: At the Global Network, innovation isn't just a buzzword—it's a fundamental part of how we operate. We leverage cutting-edge technologies and innovative strategies to solve complex problems and deliver novel solutions that keep our clients ahead in a rapidly changing world. We are driven by a commitment to excellence and a passion for delivering results that matter. If you are ambitious, talented, and ready for a challenge, we want to hear from you. Reach out, join our network, and start a conversation that could lead to your next big opportunity. Let’s build a better future together! The Practice – A Brief Sketch   The   Strategy & Consulting Global Network Song   practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing,   sales   and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service , Commerce . These services help our clients become living businesses by   optimizing   their marketing,   sales   and customer service strategy, thereby driving cost reduction, revenue enhancement, customer   satisfaction   and   impacting   business metrics in a positive manner.   You will work closely with our clients as consulting professionals who design,   build   and implement initiatives that can help enhance business performance. As part of the team, you will drive the following :     Conduct assessment of client’s current data management and Customer Data Platform (CDP) capabilities. Provide recommendations on   optimizing   the current stack and develop use cases to improve   utilization .   Gather business   requirement   and strategize and build client’s digital marketing data management program that delivers high performance profiles for segmentation, personalization & activation across Digital channels.   Identify   different data sources, approaches to enrich customer profiles/segments in CDP (customer data platforms) and define use cases across multiple channels/destinations. Design Data cleaning, transformation, and integration approach from various data sources into CDP.   Evaluate and recommend new ways of data management through CDP and how it connects into the broader marketing technology landscape (campaign management and insight generation).   Work as a BA or a functional consultant as part of CDP implementation .   Plan, design, implement & integrate CDP solutions such as Adobe Experience Platform – RT CDP and work with partners to   leverage   various data management capabilities offered these solutions.   Understand and convey the impact of regulations like CCPA,   GDPR   and client’s own internal or industry regulation on data gathering and management. Should be able to guide towards privacy by design, consent management for customer profile activation across digital marketing channels.   Understand and design integrations (including API based/ file-based integrations) b/w tools/platforms of different vendors/   MarTech /AdTech components/ data sources.    Stay abreast of   MarTech   landscape & engage ecosystem players/vendors to ensure best in class digital audience management capabilities for clients. Propose and conduct pilots as needed.   Bring   your best   skills   forward   to e xcel at the role :   Excellent oral and written communication skills  in English An ability to work with the leadership   to support business development and thought leadership   Data-driven mindset within proven   utilization   of information to drive decisions, calibrate and results.   Strong communication   and presentation skills to share the perfect pitch with key stakeholders   Strong client handling skills to develop, manage and deepen relationships with key stakeholders   Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals   Ability to work effectively in a remote, virtual, global environment.   Identify   new opportunities, develop   solutions   and own proposals end to end. Contribute to offering development skills to   identify   areas of growth related to specific skills, platforms,   assets   etc. that contribute to enhancing the offering.   Read about us.   Blogs   Y our   experi ence counts!   Proven working experience (5 + y ears)   in Marketing and digital data management/ audience management with tools like Adobe experience platform (RT CDP), Oracle unity, salesforce CDP, Tealium etc. and relevant marketing technology solutions (including implementations), particularly within the industry (E-Commerce, Retail, Telecom, Pharma, Banking etc.)   Profile & segmentation: Experience building Data management platform capability preferably with tools like Adobe Audience Manager to generate profiles & segments for onsite and paid media activation.   Data Partner