Strategic Account Manager -Distribution
Nilfisk · Minnesota
📍 Plymouth, MNvia workdayFirst listed here 2026-09-21
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Strategic Account Manager – National Distribution
Position Summary
The Strategic Account Manager – National Distribution is responsible for developing, managing, and growing Nilfisk's business with assigned national distribution partners. The primary objective of this role is to drive profitable revenue growth through strategic distributor partnerships, business planning, market expansion, and execution of growth initiatives that increase market share and customer reach. The role may also support select strategic accounts that align with company growth objectives.
This position serves as the primary business leader for assigned national distributors, building executive relationships, aligning mutual business objectives, and coordinating cross-functional resources to deliver sustainable growth and exceptional customer outcomes.
Essential Duties and Responsibilities
National Distribution Growth & Partnership Development
Develop and execute strategic business plans for assigned national distribution partners.
Build and maintain relationships with distributor executives, sales leadership, and key decision-makers.
Drive revenue growth, market share gains, and product portfolio penetration.
Conduct regular business reviews and establish action plans to achieve growth objectives.
Identify market trends, competitive threats, and new business opportunities.
Develop strategies to improve market coverage, customer acquisition, and customer retention.
Account Growth & Business Development
Create and execute annual account plans with measurable growth objectives.
Identify, develop, and close new business opportunities within assigned distributors and strategic accounts.
Support distributor sales teams on key opportunities and strategic customer engagements.
Maintain an accurate opportunity pipeline and revenue forecast.
Drive value-based selling initiatives that strengthen customer relationships and business results.
Strategic Planning & Execution
Lead annual business planning activities with assigned distributors and strategic accounts.
Establish performance metrics and monitor progress toward sales and profitability goals.
Align distributor business plans with Nilfisk strategic priorities.
Utilize market intelligence and business analytics to support decision-making and growth initiatives.
Cross-Functional Leadership
Coordinate internal resources to support account and distributor growth initiatives.
Partner with Marketing, Product Management, Customer Care, Technical Service, Finance, Operations, and Supply Chain teams.
Communicate customer needs, market intelligence, competitive insights, and growth opportunities throughout the organization.
Champion cross-selling opportunities across all Nilfisk brands and product categories.
Financial & Business Management
Maintain accurate forecasts, pipelines, and account plans.
Monitor account performance, profitability, and growth objectives.
Manage distributor agreements and growth programs in accordance with company policies.
Utilize Salesforce and business analytics tools to support performance management and business planning.
Qualifications
Education
Bachelor's degree in Business, Marketing, Sales, or a related field required.
Experience
Minimum of seven (7) years of sales, account management, business development, or channel management experience.
Demonstrated success managing national accounts, distribution partners, or strategic customer relationships.
Proven track record of achieving or exceeding revenue and profitability objectives.
Experience in industrial equipment, manufacturing, distribution, or related industries preferred.
Knowledge, Skills & Abilities
Strong business and financial acumen.
Excellent communication, presentation, and negotiation skills.
Ability to influence and collaborate effectively across multiple functions and organizational levels.
Strong strategic planning, business development, and account management capabilities.
Effective problem-solving and decision-making skills.
Self-motivated with strong organizational and time-management abilities.
Proficiency with Salesforce CRM, Microsoft Office Suite, and business analytics tools.
Travel
Ability to travel extensively throughout the United States, including overnight travel as required.
Key Performance Indicators (KPIs)
1. Distributor Growth
Revenue growth within assigned national distribution partners.
Product portfolio penetration.
Market share expansion.
Achievement of annual distributor business plan objectives.
2. Revenue & Profitability Growth
Achievement of annual sales goals.
Gross margin performance.
Year-over-year revenue growth.
3. Strategic Account Development
Growth of assigned strategic accounts.
Execution of account plans.
Expansion of customer relationships and share of wallet.
4. Business Development
New customer acquisition.
New product adoption.
Opportunity conversion and growth.
5. Forecasting & Pipeline Management
Forecast accuracy.
Salesforce compliance.
Pipeline growth and opportunity management.
6. Distributor & Customer Engagement
Executive relationship development.
Completion of business reviews.
Distributor retention and satisfaction.
Let’s create a cleaner future together
Cleaning has emerged as a key contributor to health and safety, sparked by technology and innovation. At Nilfisk we are a driving force in this development. Being part of Nilfisk means thinking outside of the box, bringing your inspiring ideas to life, sharing the results, and learning from your setbacks. We believe that diversity is our greatest strength – as we achieve the best results from a wide variety of views and approaches. At Nilfisk, you have the freedom to be yourself and express your opinions. Nilfisk is firmly committed to growth and sustainability in everything we do. You will be empowered in your role as you collaborate with passionate colleagues on a quest to create a
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