Stanley Black & Decker Leadership Program - Brand & Product Marketing

Stanley Leadership Development Program – Brand and Product Towson, MD | Valley City, OH | New Britain, CT Come make the world and accelerate your success. It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of nearly 60,000 professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY® and BLACK+DECKER® Why SLP? The  Stanley Black & Decker Leadership Development Program (“SLP”)  is a high-profile rotational program that is an integrated process for accelerating the development of our future leaders. It is geared toward recent graduates with Product/Marketing experience and a relevant business degree with a passion for a long-term career in Product-focused roles. The program offers invaluable experiences for early-career associates seeking challenging developmental opportunities to jump-start their careers.  Brand & Product SLPs  work in 3 rotations over 2 years across the United States. Each rotation has project assignments that allow participants to become familiar with how we do business and contribute to the success of the company. Each Brand & Product SLP will have one rotation in Product Management , one rotation in Category Management , and a final “flex” rotation that will be assigned based on their career goals and interests.  A list of potential flex rotations includes but is not limited to: Brand Management, Creative Marketing, Strategy & Insights, Sales, etc. About Product Management: Responsible for the product roadmap and overseeing a product throughout its lifecycle. Product partners with cross-functional teams to ensure that all products meet customer and business needs and align back to the overall brand and category strategy. Product Management collaborates with designers, engineers, marketing and sales teams to design and build products that service the needs of our end user, align to relevant CTQ’s and create a competitive advantage in the marketplace. Additionally, they conduct market research and communicate with external stakeholders to get feedback and relay important information. Product Management also manages resource planning and works with operations and engineering to drive Design To Value (DTV), productivity and cost reduction. About Category Management: Responsible for planning, executing, and analyzing all go-to-market activities for a specific product category and brand through the lifecycle of a product.  Continuous improvement is foundational to the work Category does. Category develops and implements brand and category strategies underpinned by lifecycle management, conduct regular market analysis, and manage the marketing budget allocation. It is important for Category to understand their company's overall business strategy and align their category strategy with the company's goals. Category also ensures correct brand and channel positioning with a clear and consistent brand message and drive commercial resource allocations. careers.  The Job: As a part of the SLP program, you’ll be part of our Brand and Product Function with key projects and initiatives including: With guidance, assist in managing Product & Brand portfolios Drive margin growth, portfolio optimization, and strategy through best-in-class analytics, insights, and reporting Provide strategic counsel to cross-functional partners in regard to category strategy, pricing, product assortment, margin and growth expectations, and product launch plans Manage the complete product lifecycle process, alongside senior product experts, from concept to delivery Closely collaborate, work and lead cross-department teams and business groups, such as engineering, manufacturing and finance to drive and develop new products and categories that meet company objectives Develop and implement relevant marketing collateral, point-of-purchase displays, advertising materials and web content to promote your managed product portfolio.   Maintain an awareness of trends in the industry and related industries and develop a deep understanding of the end users of their product and category lines to incorporate these insights into successful new product launches Report out/present to Program peers and company leaders about your project deliverables on a regular rhythm Conduct end-user and competitive market research to determine pricing, margin and profitability targets The Person: You love to learn, grow, and be acknowledged for your valuable contributions. You’re not intimidated by innovation. You also have: Bachelor’s degree in Marketing, Communications, Business Administration, Business Analytics, Consumer Behavior, Informatics, or other related fields Demonstrated leadership experience paired with strong academic background. Prior internships in Product, Category, Brand Marketing, Marketing Insights, or other related fields. Ability to work autonomously and within a team without constant direction or supervision. Strong communication skills: verbal, written, and interpersonal; presentation and facilitation skills, social media savvy communicator; ability to effectively communicate across potential language barriers Demonstrated quantitative, analytical, creative problem solving, and conceptual skills Resourceful with ability to navigate the unknown, finding solutions by navigating through internal and external channels Excellent networking and collaboration skills; Proven ability to build alliances, influence others, and work in a team environment. Strong organization skills and attention to detail; Ability to be proactive, prioritize work, and handle multiple assignments in a timely manner The Details: Must be willing to rotate work assignments, projects, and teams