Sr. Strategy Manager
Vuori, Inc · San Diego, CA
📍 Carlsbad, CA, us💰 $148,000via smartrecruitersPosted 2026-09-17
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Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.
We are looking for a strategic and energetic north star, who will prioritize collaboration, listening, and clarity regardless of audience. Reporting to the VP of Strategy, the Sr. Strategy Manager will be responsible for developing our enterprise strategy to win in a competitive marketplace and key functional strategies, with a particular focus on market & competitive tracking, apparel strategy, pricing strategy, retail experience strategies, and annual enterprise planning. Specifically, the Strategy Manager will support strategy creation through a robust situational assessment of consumer, competitive, and market insights, sizing new growth opportunities, driving to business implications, and establishing clear strategic frameworks to enable prioritization and clear strategic objectives.
The ideal candidate is a self-starter, is comfortable asking “why?”, and brings an understanding of the apparel industry and DTC business models, exceptional analytical and consumer insight skills, and a proven track record in contributing to growth strategies that create impact. This person will naturally exhibit excellent collaboration and communication skills and can roll up their sleeves alongside business partners to solve a strategic problem.
What you'll get to do:
Design the annual strategic planning process with key leadership touchpoints
Build our 5-year customer model, sizing key levers and ensuring we have strategies to drive impact
Design an enterprise planning framework to focus our leadership on key enterprise imperatives & track quarterly results
Partner with key product & channel SVP+ leaders to develop key strategies & track learnings and impact
Deign consumer, competitive, and financial insights needed to complete a strategic situational assessment, the key first step of strategy development
Analize our consumer & competitive tools to track our market performance & competitor moves as part of our quarterly business review
Build price elasticity modelling for different pricing outcomes
Who you are:
Energetic north star, bringing levity to the hard work
Strategic mindset with a focus on driving results
Tackles complex problems with ease, simplifies the complex
Understands retail, apparel, & DTC business models
Experience with consumer & customer research, qualitative & quantitative methods
Experience with the strategic process from situational assessments to action plans
Strong analytical skills with the ability to synthesize complex data, draw actionable insights, and develop data-driven recommendations.
Full knowledge of MS Office required including Excel, PowerPoint, Word
Strong communication, research, presentation and creative skills.
Strong understanding of AI to drive work efficiency
3+ years in Management Consulting or 5+ years of in-house corporate strategy functions
Bachelor’s degree, MBA preferred or equivalent years of experience
Our investment in you:
At Vuori, we’re proud to offer the following to our employees:
Health Insurance
Savings and Retirement Plan
Employee Assistance Program
Generous Vuori Discount & Industry Perks
Paid Time Off
Wellness & Fitness benefits
The salary range for this role is $148,000 per year - $190,000 per year. This role is bonus eligible.
Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
All your information will be kept confidential according to EEO guidelines.
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