Sr. Program Manager, Corporate Marketing, LATAM

Your job Indeed is seeking a Senior Program Manager, Corporate Marketing, who will be responsible for developing and executing marketing strategies to drive customer actions, including incremental spending and feature adoption, in our top 12 non-US markets. As a collaborative team player, you will work cross-functionally with a variety of departments, including our lifecycle marketing team, product marketing, country marketing, client success, sales, product, UX, and brand.  As a Senior Program Manager, Corporate Marketing, you will play a key role in creating a world-class customer experience for our diverse employer audience. In this role, you will have a relentless focus on driving customer action, such as upselling, retention, and reactivation. Who you are Develop and execute comprehensive B2B customer lifecycle campaigns for international markets using a combination of online and offline channels, with an initial focus on email and retargeting campaigns. Collaborate with the International Lifecycle Strategy lead to identify and prioritize impactful marketing tests across the entire customer lifecycle, and develop a comprehensive roadmap for execution. Effectively test new channels and continually optimize current channels. This includes scaling, optimizing, and monitoring current lifecycle campaigns in multiple markets.  Collaborate with Marketing and Product teams to develop messaging, creative, and promotions. Analyze both qualitative and quantitative data to identify key opportunities and areas for optimization, and collaborate with business intelligence and data analysts to develop data-driven insights and recommendations. Recommend goals and budgets for each campaign and develop an effective roadmap for achieving those goals, while ensuring accountability and transparency throughout the process. Work collaboratively with the International Lifecycle Strategy to manage and cross-functional teams, including management, analysts, and product teams, to set and achieve bold targets for increasing employer engagement at scale. Who we are Requires a minimum of 10 years of related experience; or a minimum of 8 years with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years experience. Experience in building strategy for cross-channel marketing campaigns, including (but not limited to) email, retargeting, in-product notifications, and more channels to reach existing customers.  Proven ability to measure marketing campaign performance, establish ROI of those campaigns, and use data-driven insights to refine the overall strategy and roadmap. Experience prioritizing, managing, and reporting on multiple campaigns in various channels for an existing customer base. Experience in building campaigns across various channels: CRM, email marketing, using marketing automation tools, as well as managing paid marketing and retargeting campaigns.  Demonstrated ability to collaborate effectively with diverse teams, including marketing, product, customer service, sales, user experience, engineering, data science, and other collaborators.  Proven analytical skills with a passion for testing and measuring results. You are passionate about testing, with experience designing holdout and A/B tests. Our mission As the world’s number 1 job site*, our mission is to help people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers. (*Comscore, Total Visits, March 2026) Nuestra misión Como el sitio número 1* para la búsqueda de empleo en el mundo, nuestra misión es ayudar a las personas a conseguir empleo. Nos esforzamos por promover un lugar de trabajo inclusivo y accesible en el que todas las personas se sientan cómodas siendo ellas mismas. Buscamos hacer crecer a nuestros equipos con más personas que compartan nuestro entusiasmo por la innovación y la creación de la mejor experiencia para los candidatos. (* ComScore, total de visitas, marzo de 2026) Salary Range Disclaimer The salary range for this role reflects the minimum and maximum compensation for the role. Offers are typically made between the range minimum and the range midpoint. Actual compensation will be determined based on job-related skills, experience, and expertise, as evaluated during the interview process. The range(s) listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), a Paid Time Off policy, and many region-specific benefits. Compensation may also vary based on where a role is performed, as work locations are grouped into geographic pay tiers to reflect cost of labor differences in different geographic markets. Candidates can view geographic pay tiers by location on our career site (https://www.indeed.com/careers/paytiers), and recruiters can confirm how location is considered for a specific role. Descargo de responsabilidad sobre el rango salarial El rango salarial para este cargo comprende la remuneración mínima y máxima para el cargo. Las ofertas se suelen realizar entre el mínimo y el punto medio del rango. La remuneración real se determinará con base en las habilidades, la experiencia y los conocimientos relacionados con el empleo, según se evalúe durante el proceso de entrevistas. El rango indicado es solo un componente del paquete de compensación total de Indeed para empleados. Otras prestaciones pueden incluir bonos trimestrales, otorgamiento de unidades de acciones restringidas (RSU), una política de tiempo libre remunerado y muchos beneficios específicos de cada región. La remuneración también puede variar según el lugar donde desempeñes un rol, ya que las ubicaciones de trabajo se agrupan en niveles de pago geográficos para reflejar el costo