Sr. Marketing Manager, AI Data Services & Trust & Safety Practice

Job Title: Sr. Marketing Manager, AI Data Services & Trust & Safety Practice Job Description We're Concentrix. The global technology and services leader that powers the world’s best brands, today and into the future. We’re solution-focused, tech-powered, intelligence-fueled. With unique data and insights, deep industry expertise, and advanced technology solutions, we’re the intelligent transformation partner that powers a world that works, helping companies become refreshingly simple to work, interact, and transact with. We shape new game-changing careers in over 70 countries, attracting the best talent. Join us and be part of this journey towards greater opportunities and brighter futures. Our game-changers around the world have devoted their careers to ensuring every relationship is exceptional. And we’re proud to be recognized with awards such as "World's Best Workplaces," “Best Companies for Career Growth,” and “Best Company Culture,” year after year. Join us and be part of this journey towards greater opportunities and brighter futures. Concentrix is   seeking   an experienced, commercially minded Marketing Manager to lead marketing for our global AI Data Services & Trust & Safety Practice.   This role will   be responsible for   developing and executing the Practice marketing strategy, building awareness of our capabilities, engaging priority clients and prospects, supporting Sales and Business Development, and   demonstrating   measurable   contribution   to pipeline and revenue.   Reporting directly to the GVP of AI Data Services & Trust & Safety, the Marketing Manager will own the Practice marketing budget and work closely with Concentrix Corporate Marketing, Demand Generation, Sales, Business Development, Practice   leadership   and subject-matter experts.   The ideal candidate combines B2B marketing strategy, events, demand generation, content development, thought leadership, social media, account-based   marketing   and marketing analytics. This is a hands-on role for someone who can develop the strategy, mobilize internal resources, execute   programs,   and measure their commercial impact. What you will do in this role In everything we do, we believe in doing right by and for people – our clients, their customers, our people, our community, and our planet. Practice Marketing Strategy & Budget   Develop and manage the annual and quarterly marketing strategy for the AI Data Services & Trust & Safety Practice, aligned to growth priorities, target accounts and revenue   objectives .   Translate Practice priorities into integrated marketing campaigns across events, content, social media, demand generation, targeted outreach,   sponsorships   and sales enablement.   Own the Practice marketing budget, including planning, allocation,   tracking   and recommendations for   optimizing   spend based on measurable results.   Evaluate potential investments across conferences, owned events, associations, lead-generation platforms, sponsored content, paid   campaigns,   and other marketing channels.   Stay current on developments across AI, AI training, data services, AI   safety   and Trust & Safety to   identify   emerging marketing opportunities and areas where Concentrix can   establish   a differentiated point of view.   Events, Demand Generation & Account-Based Marketing   Develop and execute marketing strategies for third-party conferences, Concentrix-hosted events, executive roundtables, networking events, webinars, client   events   and internal sector events.   Recommend where the Practice should attend, sponsor, speak, host   meetings   or create adjacent events based on audience quality and business potential.   Build target-account and invitation lists in partnership with Sales and Business Development for Practice-owned events and strategic conferences.   Develop compelling invitation campaigns through email, LinkedIn, social   media   and other targeted outreach to drive attendance from relevant executives and   decision-makers .   Coordinate event messaging, branding, collateral, speakers, attendee communications, executive   meetings   and follow-up.   Build post-event engagement and nurture programs that convert attendees, registrants and priority prospects into meetings and sales opportunities.   Support account-based marketing programs designed to reach multiple stakeholders across priority organizations, including leaders in AI, data, product, engineering, operations, Trust &   Safety   and other relevant functions.   Partner with Concentrix Demand Generation teams to create campaigns that generate and nurture qualified demand for Practice services.   Content, Thought Leadership & Social Media   Develop and manage an ongoing content and thought-leadership strategy covering AI Data Services, AI model development and evaluation, AI safety, Trust &   Safety   and emerging market trends.   Write blogs, articles, executive perspectives,   newsletters   and other content directly, or engage Practice subject-matter experts and other contributors where   appropriate .   Interview Practice executives and SMEs and translate complex technical or operational topics into clear, compelling market-facing content.   Identify   opportunities for contributed articles, sponsored content, industry publications, webinars, panels,   podcasts   and speaking engagements.   Build a structured thought-leadership program for Practice leaders, including LinkedIn posts, executive commentary, presentation   concepts   and market POVs.   Own the ongoing content strategy for   the Practice's   LinkedIn presence,   maintaining   a consistent weekly and monthly publishing cadence.   Create a balanced mix of market insights, thought leadership, event promotion, client outcomes, capabilities, employee   expertise   and industry commentary.   Track social and content performance, including audience growth, engagement, tr