Sr. Marketing Campaign Analyst, Lifecycle Marketing (R14159)

Who We Are Oportun (Nasdaq: OPRT) is a mission-driven financial services company that puts its members' financial goals within reach. With intelligent borrowing, savings, and budgeting capabilities, Oportun empowers members with the confidence to build a better financial future. Since inception, Oportun has provided more than $22.7 billion in responsible and affordable credit, saved its members more than $2.5 billion in interest and fees, and helped its members set aside an average of more than $1,800 annually. The Opportunity  Are you a hands-on lifecycle marketer who loves turning strategy into precise, high-performing campaigns? We're looking for a Sr. Marketing Campaign Analyst to join our lifecycle marketing team and help execute customer engagement programs across key member channels. This role will focus on campaign execution across email, SMS, push, and direct mail, helping drive engagement, retention, and long-term customer value. You will build, launch, QA, monitor, and optimize multi-channel campaigns and automated journeys. You will partner closely with Lifecycle Marketing, Product, Analytics, Design, Content, Legal, Compliance, Engineering, and Marketing Technology to ensure campaigns are accurate, timely, compliant, and effective. You will also help improve how campaigns get built by documenting processes, identifying execution gaps, and recommending scalable workflow improvements. This is a senior individual contributor role. You will contribute ideas and recommendations that shape lifecycle programs. Success means campaigns launch reliably, workflows scale cleanly, testing and reporting improve over time, and customers receive relevant, high-quality communications. If you're an execution-focused marketer with strong technical skills, a sharp eye for detail, and a passion for improving customer engagement, we'd love to hear from you. At Oportun, we move fast and we hold each other to a high bar. If you care about doing your best work while actually moving the needle for real people, you'll fit right in. What You'll Do Your day-to-day You’ll own and optimize the lifecycle roadmap across onboarding, activation, engagement, retention, product adoption, and cross-product growth. You’ll build, launch, and optimize multi-channel campaigns across email, push, SMS, in-app, and emerging channels. You’ll use customer data, behavioral signals, product events, segmentation, and personalization to deliver timely and relevant member experiences. You’ll design and improve automated lifecycle journeys that support onboarding, activation, feature adoption, servicing, engagement, and retention. You’ll lead structured experimentation, including A/B and holdout testing, to measure incremental impact and improve performance. You’ll partner with Product, Engineering, Analytics, Data, Design, Content, Legal, Compliance, and Marketing Technology to align priorities and deliver new capabilities. You’ll translate lifecycle needs into clear technical requirements, event definitions, data requirements, use cases, and implementation priorities. You’ll help advance Oportun’s CLM technology capabilities through new channels, custom events, improved data flows, platform enhancements, and automation. You’ll identify and resolve gaps in data, tooling, integrations, or workflows that limit campaign performance or execution. You’ll ensure campaigns meet high standards for QA, deliverability, consent management, data integrity, privacy, compliance, and member experience. You’ll bring ideas for how we can do things better, proactively, not just when asked. You’ll look for practical ways to use AI to improve campaign development, analysis, personalization, QA, reporting, and workflow efficiency. Who You Are The right fit looks like this You’re a customer-focused lifecycle marketer who is equally comfortable thinking strategically and getting into the details of execution. You combine strong marketing judgment with data, technology, and experimentation to improve member experiences and business outcomes. You’re proactive, accountable, and comfortable navigating ambiguity. You know how to influence across teams, translate business needs into actionable requirements, and maintain a high bar for quality in a regulated environment . What You Bring Skills & experience Required . 5+ years of experience in lifecycle, CRM, retention, or customer engagement marketing. Hands-on experience building and optimizing lifecycle programs using Iterable or a similar marketing automation platform such as Braze, Marketo, or Salesforce Marketing Cloud. Strong knowledge of multi-channel lifecycle execution across email, push, SMS, in-app messaging, segmentation, automation, personalization, and deliverability. Strong technical proficiency with HTML, CSS, and dynamic scripting or templating languages such as AMPscript, Handlebars, Liquid, or similar. Proven experience improving lifecycle performance through automation, segmentation, personalization, and structured experimentation. Experience partnering with technical teams on event-based triggers, data requirements, integrations, customer data flows, or platform capabilities. Experience designing and analyzing A/B tests, holdouts, and incrementality measurement. Strong analytical skills with the ability to translate campaign and customer data into actionable business decisions. Strong project management skills with the ability to prioritize competing demands and manage cross-functional dependencies. Strong communication and stakeholder management skills. Nice to Have Experience in fintech, financial services, or another regulated industry. Familiarity with APIs, custom events, event-based architectures, and customer data pipelines. Experience using SQL or similar tools for campaign analysis, segmentation, or troubleshooting. Experience applying AI tools to campaign developm