Sr. Manager, Social Creative Acceleration

About Us   SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.  AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. As our brands scale globally, social isn't a support channel, it's where discovery, conversation, and demand are created. We're building a social creative engine designed to move at the speed of culture, and we're looking for creative leaders who can help shape it. Why This Role Matters   Creative makes the work. Social Creative Acceleration creates the conditions for great work to happen — consistently, at volume, and in every market.   Social creative at SharkNinja spans paid social, organic social, brand partnerships, and always-on ambassador content across Shark Home, Shark Beauty, and Ninja Kitchen. Growth means more moments, more partners, more markets, and more channels, all at once. That only works if creative quality scales with it instead of getting diluted by it.   The Senior Manager, Social Creative Acceleration sits directly with the VP, Global Social Creative and owns the end-to-end production infrastructure that connects brief intake to global content delivery, leading a team of three Project Managers embedded across the creative production pipeline. This is an operations role held by someone with real creative fluency: you'll spend most of your time building and running the machine, and enough of it inside the work to know when the machine is producing something weak.   What You'll Do   Own the Operating Model   Architect and evolve the end-to-end social creative operating model across intake, prioritization, production, and delivery.   Establish the governance frameworks, operational standards, and planning processes that let execution scale across global social channels.   Own the full brief-to-delivery workflow: intake governance, routing logic, approval pathways, and handoffs across Social, Brand Creative, Strategy, and paid media — including Writers Room intake sequencing.   Drive prioritization, scope management, and operational tradeoff decisions that protect execution quality, team focus, and delivery timelines across Ninja, Shark Home, and Shark Beauty.   Build repeatable process where none exists — briefing templates, review cycles, approval paths — so output scales without sacrificing quality.   Identify where volume is being lost to inefficiency, and fix it.   Plan Resources, Capacity, and Budget   Lead resource, capacity, and budget planning aligned to quarterly and annual social go-to-market priorities across all three brands.   Own team utilization tracking, production forecasting, and freelancer/agency planning.   Develop scalable resourcing strategies across internal social creative teams, production vendors, and freelance partners.   Give leadership real-time capacity signals before overload becomes a crisis.   Deliver Globally   Oversee end-to-end social content production and delivery across TikTok, Instagram, YouTube, and paid — on time, on brand, and aligned to global market needs.   Build localization kits and transcreation-ready asset packs so global markets adapt content without LA as a bottleneck.   Define SLAs for paid social adaptation and transcreation workflows to absorb rising global demand.   Own the Tooling and AI Infrastructure   Own the strategy and evolution of the social creative technology ecosystem: brief management platform, project management systems, workflow automation, localization processes, and DAM infrastructure.   Manage DAM and PM system integrations (Air, Airtable, marketing tools) and lead the Air DAM transition, including Superside localization integration.   Drive AI-enabled creative processes across prompt libraries, brief workflows, and production automation.   Build and maintain operational dashboards tracking creative throughput, cycle time, launch readiness, and team capacity.   Lead continuous improvement across workflows, tooling, automation, and AI-enabled operational processes.   Bring Creative Judgment to the System   Hold the quality bar on what moves through the pipeline: give direction and feedback on ambassador and long-term partner content, keeping every asset culturally native and on-brand.   Push back on weak concepts before they reach production. Protect the work.   Work fluently across both