Sr. Manager Content Experiences and Creative

Job Summary   The Senior Manager, Content Experiences & Creative   is responsible for   leading the strategy, development and activation of content experiences that support CDW's brand, engage key audiences and advance business   objectives . Reporting to the Director of Editorial & Content, this role leads a multidisciplinary team spanning content strategy, creative design, video production, organic social   media   and sales enablement content. The Senior Manager serves as the connective point between strategy, storytelling, creative   execution   and content activation, ensuring content is aligned to audience needs, business priorities and brand standards. This role partners closely with editorial, website, campaign,   brand   and sales stakeholders to create compelling content experiences across channels and audiences. The ideal candidate combines strategic thinking, creative   leadership   and operational excellence to deliver high-quality content that informs,   engages   and drives results.   What You Will Do   Lead the strategy, planning and execution of content experiences that support business priorities, audience   needs   and brand   objectives .   Oversee content strategy initiatives, ensuring content is aligned to customer,   seller   and business goals.   Lead creative design services supporting marketing initiatives, campaigns, events, thought leadership, social media, sales   enablement   and other customer-facing experiences.   Oversee video strategy and production, ensuring multimedia content supports engagement,   storytelling   and business   objectives .   Lead organic social media and employee advocacy programs across LinkedIn, Instagram, Facebook, X and YouTube, helping expand audience reach,   engagement   and brand visibility.   Ensure content is effectively activated and distributed through the   appropriate channels ,   audiences   and experiences.   Oversee the creation of sales enablement content, ensuring seller-facing materials align with broader messaging, content   strategy   and brand standards.   Leverage audience insights, performance   data   and market trends to improve content effectiveness and inform future strategies.   Establish scalable workflows, prioritization   processes   and operating rhythms that improve visibility,   efficiency   and accountability.   Lead and develop a team of content strategists, designers, social media   professionals   and content creators while fostering a culture of collaboration,   creativity   and continuous improvement.   Collaborate with Website, SEO/ AEO   and UX leaders to shape content experiences that improve discoverability, usability,   engagement   and overall customer experience across digital channels.   Serve as a primary point of contact for agencies supporting media brands and content initiatives, ensuring strong collaboration and delivery.   Champion innovative approaches to content creation, including the use of AI-enabled tools and emerging technologies to improve efficiency and impact.   What We Expect of You   8+ years of experience in content strategy, content marketing, creative services, digital marketing, social media, multimedia   production   or related disciplines.   3+ years   of people   leadership experience.   Experience leading multidisciplinary teams across content, creative, social media,   video   or related functions.   Demonstrated ability to develop and execute integrated content strategies that support audience engagement and business goals.   Strong understanding of content development, storytelling, creative   production   and content activation across multiple channels.   Experience overseeing creative design, social media, multimedia   production   or sales   enablement   content initiatives.   Working knowledge of SEO/AEO, content   discoverability   and digital audience behavior.   Experience managing agencies,   freelancers   and external creative partners.   Excellent communication,   collaboration   and stakeholder management skills.   Strong analytical and problem-solving skills with the ability to use performance insights to guide decisions.   Proven ability to manage competing priorities,   establish   operational   processes   and drive results across teams.   Experience   leveraging   AI-enabled tools and emerging technologies to improve content development and workflows.   Experience in B2B technology, consulting or solutions-based organizations, is a plus.   Experience leading content programs that support both customer engagement and sales enablement   objectives , is a plus.   Experience managing organic social media and employee advocacy   programs,   is a plus.   Experience overseeing video production, multimedia storytelling and creative   development,   is a plus.   Experience building and improving content operations, workflows and governance processes, is a plus.   Experience managing agency partnerships and external production resources, is a plus.   Familiarity with digital analytics, social media analytics and content performance   measurement,   is a plus.   Experience with project and workflow management platforms tools, is a plus.   Pay range: $143,000 - $199,800 depending on experience and skill set   Annual bonus target of 15% subject to terms and conditions of plan   Benefits overview: https://cdw.benefit-info.com/   Salary ranges may be subject to geographic differentials   CDW is committed to being an AI-fluent organization As a leader, you will champion and be accountable for our vision of becoming an AI-fluent organization. We expect leaders to model curiosity, encourage responsible AI adoption, and foster a culture of continuous learning. You don’t need deep technical expertise, but you should be comfortable exploring how AI can enhance strategy, decision-making, and team performance. Your role includes guiding others in b