Sr Manager, B2C Communications

Position Summary Samsung Ads puts the power of the world’s #1 Smart TV and mobile device brand to work for businesses of all shapes and sizes. With unrivaled reach across hundreds of millions of smart devices, Samsung Ads unlocks audiences at scale, helping advertisers break through to valuable consumers in the moments that matter most. Samsung Ads offers innovative ad formats in brand-safe ad environments with full-funnel performance solutions that drive measurable outcomes - from awareness, to consideration, to conversion. Today, Samsung Ads serves over 25 countries around the globe, bringing brands new ways to engage their audience across Samsung’s portfolio of premium entertainment services, including Samsung TV Plus, the #1 FAST service on hundreds of millions of TVs globally, Samsung Gaming Hub, Galaxy mobile apps, and beyond. This role will elevate Samsung Ads in the industry and promote the sellable solutions that allow advertisers to reach their most important audiences. The Director of Communications for Samsung Ads will develop and execute comprehensive B2B communications strategies for Samsung’s services business and executive leadership. This individual will report into the Head of Marketing to support all key new products and solutions for Samsung Ads as well as key partnerships. This role will work closely with the Ads product team and sales organization to support business objectives. Role and Responsibilities We’re searching for a Sr. Manager of Communications to join our dynamic North America Service Business team (NASB) at Samsung Electronics America. The way consumers connect, discover the world, and seek news and entertainment is changing every day. While Samsung’s world-class hardware creates the foundation, it is software and services that keep consumers engaged daily. Products like Samsung Gaming Hub, Art Store, Samsung News and Galaxy Store are bringing ‘everyday extraordinary’ to millions of consumers across the globe.  This role will elevate the awareness of Samsung’s portfolio of services and shape how media, consumers, advertisers and partners perceive them. Responsibilities The Sr. Manager of Communications will develop and execute comprehensive B2C communications strategies for Samsung’s services business and executive leadership. This individual will report into the Head of Communications & Events to support all key strategic partnerships and proprietary services across TV and mobile, including but not limited to: Samsung Gaming Hub, Samsung News, Galaxy Store and Art Store on The Frame. This role will work closely with cross-functional teams across global offices to support business objectives.  This communications leader will:  Direct all strategic B2C initiatives to increase brand awareness and credibility of our Samsung Services for consumers, advertisers and partners.  Set key performance metrics on an annual basis and diligently track ongoing progress, with the goal of accelerating meaningful growth YoY. Monitor daily press coverage for Samsung Services and stay apprised of relevant industry news and innovations. Plan, coordinate and lead meetings across various teams to share PR strategies, updates and results.  Draft executive keynotes, press announcements, executive quotes, blogposts and more.  Continually refresh foundational materials including press pitches, master messaging documents, media lists, industry event databases, briefing books and award opportunities. Gather internal and external stakeholder approvals across multiple internal teams and third party partners. Maintain and organize a database of all press assets and images for easy access across global Samsung teams. Oversee marketing communications for brand consistency via social media channels, email/newsletter distribution, as well as internal employee communications. Manage product sampling for press, including device procurement, tracking, delivery, white glove installation and tutorials. Align with marketing leads on product messaging and key talking points to include in press materials.  Partner with the creative director to develop rich media kits (press images, videos, logos). Foster strong relationships with key reporters across business, consumer and tech press, with the ability to create bespoke media lists for each service.  Maintain an ongoing editorial calendar across multiple teams within the organization.  Increase visibility for senior leadership by identifying, securing and executing speaking opportunities, background briefings, and 1:1 interviews. Provide coaching and guidance to the leadership team to enhance communication and presentation effectiveness. Develop crisis communications and risk mitigation plans in collaboration with Corporate Communications.  Partner with HR to develop internal communications strategies to inform the broader team of key upcoming initiatives.  Manage multiple external PR agencies across different verticals and areas of expertise.  Lead weekly calls, procure information, review all deliverables, and share updates with multiple marketing leads.  Manage vendor contracts in collaboration with the legal team and operations lead.  Contribute updates to weekly and quarterly MarComm reports. Work with the analytics team to source relevant performance metrics and craft a narrative around those numbers.   Requirements:  10+ years of experience in PR/communications with a deep knowledge of consumer, tech and business media. Agency experience is preferred, but not required.  Proven track record for developing and executing comprehensive PR strategies. Extensive understanding of the OTT landscape and competitive TV/mobile ecosystems. Superior written and verbal communication skills. Executive presence, with the ability to influence and provide counsel to leadership. Experience creating and presenting strategy plans and recap decks to track performance towards goals. Must have proficiency in deck