Sr Automation Specialis

Empowered to live. Inspired to work. Compeer Financial is a member-owned cooperative located in Illinois, Minnesota and Wisconsin. We bring together team members with a variety of backgrounds and experiences to help provide financial services to support agriculture and rural communities. Join us in a culture that not only promotes meaningful work and professional development, but provides a flexible, hybrid work environment and excellent benefits, which empower you to thrive both personally and professionally. How we support you: Hybrid model – up to 50% work from home Flexible schedules including ample flexibility in the summer months Up to 9% towards 401k (3% fixed Compeer contribution plus up to 6% match) Benefits: medical, dental, vision, HSA/FSA, life & AD&D insurance, short-term and long-term disability, wellness program & EAP Vacation, sick leave, holidays/floating holidays, parental leave, and volunteer paid time off Learning and development programs Mentorship programs Cross-functional committee opportunities (i.e. Inclusion Council, emerging professional groups, etc.) Professional membership/certification reimbursement and more! Casual/seasonal & intern team members are not eligible for benefits except for state-mandated programs. To learn more about Compeer Financial visit  www.compeer.com/careers .  This position offers a hybrid work option up to 50% remote and is based out of the Lakeville, MN; Sun Prairie, WI; or Bloomington, IL office location(s). The contributions you will make:   This position leads the strategy, execution and optimization of personalized, data-driven customer journeys across email, SMS, web and other digital channels. Provides campaign planning expertise by translating campaign objectives, audience needs, and communication strategies into the appropriate actions. Blends advanced technical platform expertise with strategic marketing insight to deliver sophisticated and high-impact campaigns that drive engagement, conversion and loyalty. Works cross-functionally to translate complex business objectives into actionable Salesforce Marketing Cloud (SFMC) solutions, leveraging deep knowledge of tools such as Email Studio, Journey Builder, Automation Studio and Mobile Studio to reach the right audience at the right time while ensuring data accuracy, compliance and continuous performance improvement. Provides expertise during campaign planning, helping shape how campaigns can be efficiently executed and scaled while identifying opportunities to improve the overall campaign experience. Serves as a subject matter expert, identifying opportunities for innovation and driving continuous optimization through insights and experimentation. A typical day:   Performance, Optimization and Collaboration Reviews campaign management workflows and processes to identify inefficiencies, reduce unnecessary steps, and improve how work moves from planning through execution. Partners with sales enablement, inside sales, and marketing teams to align demand generation programs, enhance lead tracking methodologies, and improve the accuracy and clarity of performance reporting. Partners with the enterprise data team to design and develop segmentation strategies, maintain data quality standards and ensure marketing efforts are supported by accurate, actionable data. Leads relationships with marketing automation vendors to ensure the platform continues to support evolving business requirements. Leverages comprehensive analysis of campaign performance, customer behavior and engagement trends to drive continuous improvement. Designs and delivers reporting and performance insights through dashboards and executive summaries, etc., enabling stakeholders to measure success against KPIs and make data-driven decisions. Oversees deliverability, engagement rates and compliance with regulations such as CAN-SPAM and GDPR. Stays at the forefront of Salesforce Marketing Cloud capabilities, digital marketing trends and industry best practices, recommending and experimenting with new tools and methods to drive innovation. Serves as the subject matter expert for marketing automation platforms, providing strategic consultation, training and support to internal users. Leads knowledge-sharing sessions, mentoring team members and enabling cross-functional partners to effectively leverage marketing automation insights and tools. Drives adoption of best practices across the organization by establishing standards, playbooks, and ongoing education for marketing automation use. Marketing Automation Strategy Execution and Reporting Manages the strategic use of the organization’s Salesforce Marketing Cloud platform, ensuring accurate data, advanced audience segmentation and seamless campaign execution across email, SMS, landing pages and automated journeys. Develops and optimizes digital assets, including dynamic content, landing pages and campaign-specific creative, that drive lead generation and support lifecycle journeys and event promotion. Leverages SFMC Personalization to deliver relevant, audience-specific experiences across digital channels, using customer behavior, attributes and engagement data to determine the right content and experience for each audience. Oversees end-to-end execution of marketing automation programs supporting integrated campaigns, webinars, tradeshows, as well as client-facing and internal initiatives, ensuring alignment with business goals, audience targeting and performance outcomes. Partners with business marketing leads to design and deliver demand generation strategies, ensuring campaign architecture and messaging align with overall objectives. Develops and refines lead scoring practices to better identify and prioritize marketing-qualified leads, ensuring stronger alignment between marketing efforts and performance. Collaborates with product marketing teams to deliver tailored content streams and campaigns