Sr. ABM Programs Manager, Strategic Accounts

Our Mission: 6sense's mission is to multiply what matters: growth, retention, and efficiency.  We envision a future where companies, teams and people reach their full potential. Our People: People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Win as One Team, Stay Curious, Do The Right Thing, Own the Outcome, and Create Belonging.  Every 6sensor plays a part in defining the future of our industry-leading technology.  6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers.  We want 6sense to be the best chapter of your career.  Sr. ABM Programs Manager, Strategic Accounts (1:1 and 1:Few) Our Mission 6sense's mission is to multiply what matters: growth, retention, and efficiency. We envision a future where companies, teams and people reach their full potential. Our People People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Win as One Team, Stay Curious, Do The Right Thing, Own the Outcome, and Create Belonging. Every 6sensor plays a part in defining the future of our industry-leading technology. 6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers. We want 6sense to be the best chapter of your career. Position Overview As our ABM Programs Partner, Strategic Accounts, you will design and execute 1:1 and 1:few account-based marketing programs that help turn high-value target accounts into pipeline and revenue. This is an advanced individual contributor role for someone with deep ABM expertise, strong judgment, and the ability to independently evaluate account and buying-committee insights, select the right program approach, and coordinate execution across sales and marketing partners. You will not directly manage people, but you may coordinate the work of cross-functional partners on account-specific programs. Responsibilities Strategic Account Program Design Develop and execute 1:1 and 1:few ABM plans for strategic accounts, including account selection input, tiering, insight-driven strategy development, personalized asset planning, multi-channel orchestration, and measurement. Apply judgment to determine the right methods, tactics, and evaluation criteria for complex account programs, and partner closely with sales to ensure targeted and cohesive execution. Multi-Channel Program Execution Plan and execute the full mix of 1:1 and 1:few tactics against target accounts, including direct mail, bespoke 1:1 landing pages, personalized digital campaigns and activations, and custom virtual events built for a single account or small account cluster. Design and run plays for buying groups, such as targeted content syndication, that reach multiple stakeholders within a buying committee with coordinated, relevant messaging. Account and Stakeholder Identification Collaborate with sales and marketing teams to identify key accounts, decision-makers, and critical influencers, and translate that intelligence into account-specific plans and messaging. Content and Messaging Development Create customized marketing content and messaging tailored to each account and channel, including email campaigns, webinars, events, and digital advertising, ensuring every asset reflects the account's specific business context and buying-committee makeup. Sales Alignment and Account Intelligence Work in close, ongoing collaboration with AEs and sales leadership as the primary marketing partner on strategic accounts. Build the kind of working relationship where sales is actively pulling you into account strategy. Translate account and buying-committee intelligence into program strategy that sales trusts and acts on. Performance Analysis and Optimization Monitor and analyze the effectiveness of ABM campaigns and strategies on an ongoing basis, providing actionable insights and recommendations to optimize targeting, messaging, and channel mix. Budget and Resource Management Manage budgets and resources across direct mail, events, syndication, and digital programs effectively, ensuring maximum ROI on ABM initiatives. ABM Program Metrics Partner with marketing operations to define, track, and report success measures for 1:1 and 1:few ABM at 6sense. Translate program performance into clear insights and recommendations for marketing and sales leadership, with accountability for the quality and usefulness of the analysis. Tools, Technology, and Trends Stay current on the latest ABM tools, technologies, and trends, from personalization platforms to intent and content syndication providers, to keep 6sense's strategies ahead of the curve. Performance Measurement Account-Sourced Pipeline Volume and velocity of pipeline generated through 1:1 and 1:few programs, tracked with clear attribution to target accounts. Account Engagement and Penetration Depth of engagement within target accounts, including: Buying-committee coverage Engagement lift on prioritized accounts Movement through account-level engagement stages Sales Adoption Usage and effectiveness of ABM programs and assets by account teams, measured by sales feedback, meeting-set rates, and account team participation. Program Execution Quality On-time, on-strategy delivery of personalized account programs, with measurable engagement or pipeline movement as a result. Competencies and Behaviors Influence Without Authority Builds credibility with sales leadership, account executives, SDRs, and marketing partners through strong judgment, account insight, and reliable execution. Uses relationships and expertise to align stakeholders who do not report into the same leadership structure. Revenue-First Thinking Connects every program to pipeline and revenue.