Specialist eMarketing, SEM

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties. At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset. ROLE OVERVIEW Fanatics Commerce is seeking an experienced eMarketing Specialist to join our digital marketing team with a specific focus on paid search, including Google and Bing campaign management, shopping campaigns, and keyword-based advertising methodologies. The ideal candidate brings 1–2 years of hands-on paid search experience, strong analytical capabilities, and an entrepreneurial mindset that thrives in a fast-paced, data-driven environment — with a passion for sports as a plus. The eMarketing Specialist, Paid Search delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights. HOW WILL YOU DRIVE IMPACT Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes. Team & Leadership Impact (Build Championship Teams) Partner closely with cross-functional digital marketing teammates, technology partners, and stakeholders to align paid search strategies with broader business objectives and upcoming campaign priorities. Collaborate with Google, Bing, and third-party technology partners to surface new features, beta opportunities, and industry advancements that strengthen the team's capabilities. Contribute insights on paid search trends and performance learnings to elevate the knowledge and effectiveness of the wider digital marketing team. Fan & Customer Impact (Obsessed with Fans) Create and launch new paid search campaigns supporting live events, new partner onboarding, and product launches and drops to ensure fans can discover and purchase merchandise at every key moment. Ensure all campaigns are structured for optimal performance and tracking across the Fanatics Commerce portfolio, delivering a seamless and relevant experience for fans. Monitor campaign performance and translate data insights into compelling marketing narratives that communicate results and fan engagement trends clearly to stakeholders. Support major sporting events — including College National Championships, Super Bowl, Stanley Cup, and others — with timely campaign launches outside of standard business hours as needed. Innovation & Problem Solving (Limitless Entrepreneurial Spirit) Analyze large sets of keyword and campaign data to identify trends, inefficiencies, and opportunities, translating findings into actionable and measurable business outcomes. Stay current on the latest PPC industry developments, automated bid strategies, and emerging best practices to continuously evolve campaign approaches. Identify and improve campaign processes and tracking configurations to enhance reporting accuracy and operational efficiency. Apply SQL and quantitative analytic methods to deepen data analysis and support more sophisticated, insight-driven decision-making. Ownership & Execution (Determined & Relentless Mindset) Own day-to-day monitoring and optimization of PPC campaigns, providing timely insights and recommendations based on performance results. Contribute to budget planning and spending decisions, ensuring campaigns are aligned with evolving business objectives and deliver strong return on investment. Manage multiple concurrent campaigns with a high degree of organization, attention to detail, and accountability for results. Maintain rigorous standards for campaign setup, reporting integrity, and tracking accuracy across the entire paid search portfolio. AI & DIGITAL CAPABILITY We are building a future-ready organization. This role is expected to: Apply AI and technology to improve efficiency, quality, and outcomes Use data and digital tools to inform decisions and enhance performance Demonstrate curiosity and adaptability in adopting new technologies and ways of working Contribute to a culture of innovation and continuous improvement CAPABILITIES & EXPERIENCE YOU BRING Required Qualifications: 1–2 years of hands-on experience managing and optimizing Google and/or Bing paid search campaigns, including shopping campaigns and keyword-based advertising methodologies. Experience managing automated bid strategies and other automated practices within the digital marketing space. Strong quantitative and analytical skills, with demonstrated ability to interpret large data sets and translate insights into actionable recommendations using scientific analytic methods. High proficiency in Microsoft Office, particularly Excel, Word, and PowerPoint, for business reporting and stakeholder communication. SQL familiarity highly preferred; comfort working with data platforms and digital marketing tools. Up to date on the latest PPC industry trends, developments, and platform innovations from Google and Bing. Exceedingly detail-oriented with the ability to manage multiple campaigns and priorities concurrently in a fast-paced environment, including flexibility to support major sporting event launches outside of standard business hours. Education: Bachelor's degree preferred. WORK LOCATION Hybrid: The primary place of performance of this role is the Company's office located in Redwood City, CA subject to the Company's current hybrid work policy. This role currently requires in-office presence 3 days per week.