Social Media Specialist - Supporting LATAM

About Us   SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.  AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. ABOUT THE ROLE   SharkNinja is looking for a Social Media Specialist who thrives in a fast-paced, culture-driven environment and can operate fluidly across three distinct brand identities—Shark Home, Ninja Kitchen, and Shark Beauty. This is not a single-brand role: you’ll be the connective tissue across our organic social presence, keeping all three handles moving with speed, precision, and platform fluency.   You’ll work closely with brand leads and a senior social manager to execute content calendars, monitor trends, manage community, and support influencer activations—making sure every brand shows up consistently, culturally, and on time. A meaningful part of this role sits in influencer operations: reviewing and approving creator content, tracking campaign performance, and maintaining the day-to-day relationships that keep our creator ecosystem running.   Fully fluent in Spanish and English, with genuine cultural fluency in LATAM markets — this role supports our Spanish-language LATAM social presence, and you'll be writing copy, managing community, and reviewing creator content in Spanish daily. WHAT YOU’LL DO   Content Calendar & Publishing   Maintain a shared cross-brand content calendar across Instagram, TikTok, and YouTube Shorts   Schedule and publish approved posts on time across all three brand handles   Flag coverage gaps, conflicting priorities, or whitespace to the senior lead proactively   Pull weekly performance snapshots per brand and share with the team   Influencer Operations & Content Approval   Serve as the day-to-day point of contact for agencies, creators and influencers across all three brands   Review and approve influencer content for brand alignment, messaging accuracy, and FTC compliance before publishing   Coordinate briefing, feedback rounds, and revision cycles with creators to keep campaigns on schedule   Track influencer content performance—views, engagement, saves, reach—and compile per-campaign and cross-brand reports   Manage influencer seeding logistics end-to-end: product allocation, shipping, confirmation, and follow-up   Maintain an active roster of seeded and gifted creators per brand, including performance history and relationship notes   Support UGC identification and repurposing—flagging strong creator posts for organic reshares or paid amplification   Trend Monitoring & Ideation   Monitor TikTok, Instagram Reels, and YouTube Shorts daily for emerging trends relevant to each brand   Flag timely opportunities to brand leads and draft reactive content briefs for quick-turn execution   Maintain a living trend log the broader team can pull from across brands   Concept UGC prompts and seed ideas that support influencer activations and organic storytelling   Community Management & Engagement   Own Spanish-language community management and content adaptation for LATAM, ensuring copy, trends, and creator content are culturally resonant rather than directly translated Manage comments, DMs, and brand tags in each brand’s distinct voice   Monitor UGC and surface reshare or seeding opportunities in real time   Escalate issues, spikes in sentiment, or viral moments to the senior lead immediately   Help maintain and evolve a brand voice guide for each of the three brands   Cross-Brand Coordination Support   Track asset status and ensure on-time delivery per platform and campaign   Compile monthly performance recap decks with key learnings per brand for stakeholder review   Partner with creative, ops, and paid teams to ensure influencer content integrates into the broader brand strategy   WHAT WE’RE LOOKING FOR   3-5 years of experience in social media, influencer marketing, or creator operations — agency or brand-side; strong internships considered   Hands-on experience supporting influencer campaigns: content review, approvals, briefing, and tracking   Familiarity with influencer management tools—CreatorIQ, Aspire, Grin, or similar—and comfortable pulling performance data   Native TikTok fluency — you understand the platform from the inside, not just as a marketer   Working knowledge of Instagram and YouTube Shorts mechanics and what drives organic performance   Detail-oriented and organized—able to manage creator pipelines, approval queues, and content calendars across multiple brands simultaneously   Comfortable with a social scheduling tool (Sprout Social, Later, Hootsuite, or similar)   Strong communicator with a collaborative attitude and low ego—creators and internal teams alike will rely on you   CPG or consumer brand experience preferred; agency background equally welcome   Bilingual (English/Spanish), particularly for Spanish speaking LATAM support   Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay