Social Media Manager- MNS65043170

Agency Dept of Natural and Cultural Resources Division Museum of Natural Sciences Job Classification Title Information & Communications Spec I (S) Position Number 65043170 Grade NC10 About Us The North Carolina Department of Natural and Cultural Resources (DNCR) enriches people’s lives through education and stewardship of North Carolina’s natural and cultural resources. DNCR manages over 100 locations across the state, including historic sites, museums, state parks, trails, aquariums, the North Carolina Zoo, the Library of North Carolina, the State Archives, the North Carolina Arts Council, the African American Heritage Commission, the American Indian Heritage Commission, the State Historic Preservation Office, the Office of State Archaeology, the Highway Historical Markers program, the North Carolina Land and Water Fund, and the Natural Heritage Program. These programs and places unite North Carolinians, create a shared identity, and provide common ground. For more information, please visit www.dncr.nc.gov. We encourage you to apply to become a part of our team. Description of Work The North Carolina Museum of Natural Sciences is seeking a dynamic, efficient, and enthusiastic individual to join our team as a Social Media Manager. The Social Media Manager leads the development, execution, and continuous improvement of the Museum’s social media strategy, establishing a cohesive and high-performing digital presence across all platforms. This role is responsible for building and managing the Museum’s social media infrastructure, including content strategy, brand voice, workflows, and standard operating procedures. Through compelling storytelling and data-driven decision-making, this position translates scientific research, exhibits, and programs into accessible and engaging content that advances the Museum’s mission, increases public engagement, and supports attendance and institutional priorities. Key Responsibilities: • Manages and creates all social media content for the Museum every day, multiple times per day across channels • Manages and creates all events on social media; creates, edits, delegates content across all events and announcements • Represents the Museum’s brand as a whole across social channels • Collects data weekly, monthly and annually both from the Museum’s social channels as well as across the Museum’s satellite channels • Strategizes based on quantitative data and qualitative data Knowledge Skills and Abilities/Management Preferences ***This is a repost. Previous applicants must reapply in order to be considered*** Please note: Job postings close at 11:59:59 p.m. the night before the listed Posting End Date above.  Recruitment Range: $43,267 - $60,000 To receive credit for your work history and credentials, you must provide the information on the application form. Any information omitted from the application form, listed as general statements, listed under the text resume section, or on an attachment, will not be considered for qualifying credit. Candidates meet the minimum qualifications of this position if they meet the minimum education and experience listed on the vacancy announcement. Vacancy specific knowledge, skills, and abilities (KSAs) and/or management preferences are not required. Applicants who possess the following are preferred: Demonstrated professional experience directly managing social media accounts for an organization, brand, institution, or business, including hands-on responsibility for developing, creating, publishing, and managing organic social content across multiple major platforms (such as Facebook, Instagram, LinkedIn, and YouTube), using platform-specific best practices. Experience developing or executing paid social media campaigns. Demonstrated experience independently developing social-first content from concept through publication, including identifying stories and opportunities, adapting brand voice for social audiences, writing platform-specific copy, sourcing or creating visual assets, and managing a content calendar. Experience integrating social media into broader digital marketing strategies and campaigns. Demonstrated experience using native social media analytics and/or social media management tools to track and interpret performance—including reach, engagement, audience growth, traffic, and conversions—and using those findings to make documented adjustments to content, timing, targeting, or strategy. Proven professional experience translating complex scientific, technical, educational, or similarly specialized subject matter into accurate, engaging, audience-appropriate digital or social media content for non-expert audiences. Position/Physical Requirements: 8:00 am - 5:00 pm, Monday-Friday, some evenings/weekends as needed. This position is located at:   11 W. Jones Street Raleigh, NC 27601 Minimum Education and Experience Some state job postings say you can qualify by an “equivalent combination of education and experience.” If that language appears below, then you may qualify through EITHER years of education OR years of directly related experience, OR a combination of both. See the Education and Experience Equivalency Guide for details. Bachelor's degree in communications, public relations, public affairs, journalism, English, or related field from an appropriately accredited institution; OR an equivalent combination of education and experience. Supplemental and Contact Information Division Description The State’s museum devoted to science and nature, North Carolina Museum of Natural Sciences in central Raleigh is the largest institution of its kind in the Southeastern United States and, with over a million visitors a year, the state’s most visited museum. Its 300,000 square foot downtown campus is augmented by Prairie Ridge Ecostation and satellite facilities in Whiteville, Greenville, and Contentnea Creek. Together, they provide a variety of curricul