Social Media and Design Specialist

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Closing Date: 09/21/2026 Type of Position: Professional Staff - Project/Program Administration Workstudy Position: No Job Type: Regular Work Shift: Sponsorship Available: No Institution Name: Division of Agriculture of the University of Arkansas The University of Arkansas System Division of Agriculture is a state wide campus, with faculty based on University campuses, at Research and Extension Centers and in every Arkansas county. It consists of the Arkansas Agricultural Experiment Station (AES) and the Arkansas Cooperative Extension Service (CES), and is home to more than 1400 employees.  The Division was established in 1959 and is headed by the Vice-President for Agriculture.  The Division headquarters is located in Little Rock with the rest of the University of Arkansas System Administration.  As an employer, the University of Arkansas System Division of Agriculture offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance.  Below you will find the details for the position including any supplementary documentation and questions you should review before applying for the opening.  To apply for the position, please click the   Apply link/button. If you have a disability and need assistance with the hiring process and require reasonable accommodations, please contact the Division's Office of Program & Employment Compliance at [email protected] . For general application assistance or if you have questions about a job posting, please contact Human Resources at 501-671-2219 or 479-502-9820. Department: AGCS | Agricultural Communication Services Department's Website: https://aaes.uada.edu/communications/ Summary of Job Duties: The Arkansas Agricultural Experiment Station (AAES) is seeking a creative and strategic Social Media and Design Specialist to join our Communications team. This full time position is ideal for someone with a passion for social media storytelling and who has strong writing and editing skills and the ability to create high-quality, engaging graphics for social media, web and print. The Social Media and Design Specialist plays a key role in communicating the mission, research, and impact of AAES to a wide range of audiences. This role works closely with the Research Communications team to promote news, web, publications and video content across social media, and reports to the Director of Research Communications. The Social Media and Design Specialist will: • Write, edit, design, and publish engaging and accessible content daily (e.g., original text, photos, videos and graphics) that meets platform-specific requirements on all AAES social media platforms. • Coordinate with communications team members to promote news releases, web content, events, and ongoing campaigns. • Ensure social media content amplifies the broader research communications mission. • Oversee social media strategy and execution by following updated best practices and trends, including content planning, execution, collaboration with team members, and day-to-day engagement with followers. • Oversee design of social media accounts (e.g., Facebook timeline cover, profile pictures and branded images). • Analyze performance metrics, using insights to refine strategy and improve engagement and reach. • Schedule content in advance to ensure consistent posting. • Provide technical and strategic social media support to departmental and other official, AAES-affiliated social media accounts (troubleshooting, strategic advisement, account registry, analytics, etc.). • Maintain social media governance process and recommend best practices for AAES-affiliated social media accounts. • Plan and conduct regular social media training for employees. • As needed, attend AAES events for social media coverage, which may include infrequent in-state travel. • Create on-brand visual assets to support AAES communications, including graphics for social media, basic web visuals, event promotions, presentations, and limited print materials. • Maintain visual consistency and brand standards across AAES social media platforms and select communications materials, ensuring graphics align with established brand guidelines. • Support design needs for campaigns and initiatives, including adapting existing templates or assets and making minor design updates to meet platform or audience needs Qualifications: Minimum Qualifications: Bachelor’s degree in communications, public relations, journalism, or a related field. Degree must be obtained prior to the start date. Must submit a portfolio and/or links to previously produced social media content and design work. Candidates should include a brief description of their role in creating submitted materials. Preferred Qualifications: 2+ years’ experience in social media management 2+ years’ design experience Excellent verbal and written communication skills Strong photography skills Experience creating videos (shooting and editing using smartphone) for social media Knowledge/awareness of WCAG accessibility standards Experience with paid ads and boosted posts in all social media platforms Experience managing Facebook, Instagram, Reels, X, LinkedIn, and Threads, as well as scheduling tools (e