Social Marketing Channel Manager

Why Join GEICO? At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers. GEICO   Social Marketing Channel Manager   Location: Hybrid — 3 days onsite (Manhattan, NY or Bethesda, MD)   Reports To: Senior Manager, Content Strategy   About the Role   Within Marketing at GEICO — a team in the middle of a significant transformation — social is where the brand shows up every day, in real time, in front of millions of people. Getting this right is a real competitive advantage and a must-do.   You'll own the day-to-day stewardship of every brand social account — what publishes, when, and how it's tagged. You'll run point on collab and tagging mechanics across partner and creator content, and keep GEICO's talent and IP usage rights airtight so nothing goes out that creates risk down the line. And most critically -  you'll act as the social newsroom director: monitoring what's happening in real time, and sourcing the content — from creators, partnerships, agencies , UGC, and internal teams — that gives GEICO the best shot at showing up in the conversation, not just adjacent to it.   This role rewards someone who's comfortable being the last line of defense on what goes live, and fast enough to seize a real-time moment before it passes. You'll have real room to shape how GEICO's social newsroom operates — the sourcing, the sign-off process, the judgment calls — not just execute someone else's playbook.   Key Responsibilities   Social Programming & Publishing   Own the publishing calendar and programming cadence across all GEICO brand social accounts, balancing always-on content with real-time opportunities   Serve as the final checkpoint on what publishes, ensuring content is on-brand, on-strategy, and technically ready for each platform   Tag, Collab & Rights Compliance   Manage tag and collab mechanics for partner, creator, and co-branded content, ensuring every post meets platform and legal requirements   Own compliance tracking for talent and IP usage rights, maintaining clear records of what's licensed, for how long, and where it can run   Partner with Legal and brand partners to flag and resolve rights issues before content goes live   Social Newsroom & Content Sourcing   Act as social newsroom director, monitoring real-time trends, news, and cultural moments relevant to GEICO   Source content from the most effective channels — creators, UGC, AI, agency partners, and internal teams — and route it into the publishing pipeline   Build and maintain a network of go-to content sources, vetting new ones as platforms and formats evolve   Cross-Functional Coordination & Process   Facilitate communication across Social Content Strategists , Media, Legal, Creative, and Partnerships to keep social programming aligned with broader campaigns   Flag scheduling conflicts, rights gaps, or content gaps early and drive them to resolution   Maintain the trackers and tools — such as Airtable — that keep programming, tagging, and rights status visible to the whole team   You May Be a Good Fit If You   You've managed the day-to-day programming and publishing for a brand's social channels — you know what "always on" actually takes   You've handled tag, collab, or usage-rights mechanics for creator or partner content and know how to keep that clean without slowing production down   You think like a newsroom: you can spot the moment worth jumping on and know where to go source the right content fast   You've worked inside a business where marketing is tied directly to customer acquisition and retention, not just brand awareness   You've kept cross-functional teams — creative, legal, media, analytics — aligned on a fast-moving publishing calendar   You have a good eye for risk: you catch a rights or compliance issue before it becomes a problem   You treat AI fluency as core to how you work — using tools like Claude or Copilot to draft calendars and sort through content at newsroom speed   You want real ownership over how a brand's social presence runs day to day   Ideal Experience   Experience: 8 + years managing social content programming, publishing operations, or channel management for a consumer brand or publisher     Service company context: Experience working inside a conversion-driven service business — financial services, insurance, or banking — where marketing is tied directly to customer acquisition and retention   Rights & compliance: Direct experience managing talent, influencer, or IP usage rights and tracking compliance across a fast-moving content pipeline   Content sourcing: Track record sourcing content from creators, stock services, or agency partners for real-time or newsroom-style publishing   Cross-functional fluency: Solid background partnering with cross-functional teams, including Legal, Creative, and Analytics   Tools: Proficient in Microsoft Suite and project or content management software such as Airtable ; comfortable using AI tools like Claude or Copilot to stay organized ; well versed in Sprinklr   Communication: Stellar written and verbal communication skills   Education: Bachelor's degree or equivalent practical experience   Strong Candidates May Also Have   Extensive fluency in social platform mechanics and publishing tools — native scheduling