Senior Specialist, Venmo Lifecycle Marketing

The Company PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.  We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers. We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.  Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities. Job Summary: As a Senior Lifecycle Marketing Specialist, you will develop and execute lifecycle marketing initiatives that drive engagement, conversion, and long-term value across Venmo-owned channels including email, push, and in-app experiences. You will work cross-functionally to develop and lead lifecycle strategies for Pay with Venmo (PwV), Venmo’s online and in-app checkout experience available across 140K+ merchants. PwV is a major growth area for Venmo as we expand from helping people pay friends to helping them pay for everyday purchases, and you will help build the customer journeys that drive first-time adoption, repeat usage, and long-term engagement. Job Description: Essential Responsibilities: Execute marketing campaigns and initiatives to achieve business goals Analyze marketing data to identify trends and opportunities for improvement Develop and implement marketing content and materials Collaborate with cross-functional teams to ensure alignment with marketing strategies Provide insights and recommendations for optimizing marketing processes Monitor and report on the performance of marketing activities Minimum Qualifications: 3+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience. Additional Responsibilities & Preferred Qualifications : What You'll Do:   Plan, develop, and implement lifecycle growth strategies across email, push, and in-app channels to drive engagement, conversion, and adoption of key Venmo products, with a significant focus on Pay with Venmo.  Develop lifecycle journeys that move customers from awareness and first-time PwV use to repeat usage across merchants, including acquisition, post-purchase, and re-engagement strategies.  Analyze campaign performance and customer behavior to identify opportunities for optimization, then translate results and learnings into clear recommendations for leadership and key stakeholders.  Partner with Data and technical teams to develop audience segmentation, personalization strategies, and measurement frameworks that support targeted lifecycle experiences, including PwV first-use and repeat-use programs.  Develop creative briefs, guide agency and creative partners, provide feedback, and coordinate reviews with key stakeholders including Legal, Product, Product Marketing, and Brand.  Design and execute A/B tests across audiences, messaging, timing, channels, and incentives to improve conversion, repeat usage, ROI, and incremental lift.  Partner closely with Product, Analytics, Marketing Operations, and other cross-functional teams to identify new lifecycle opportunities and continuously evolve the customer experience.  Refine integrations across marketing tools to ensure accurate campaign tracking, measurement, and optimization.  Collaborate with Marketing Operations to QA campaigns and ensure high-quality execution prior to deployment.  Preferred Qualifications: 3–5 years of marketing experience, including at least 2 years in CRM, lifecycle, retention, or growth marketing.  Demonstrated experience developing and executing campaigns across email and at least one mobile channel, such as push notifications, in-app messaging, or SMS.  Comfortable working cross-functionally and building strong relationships across technical, creative, product, analytics, and business teams.  Strong project management skills with a keen eye for detail and the ability to provide clear direction, prioritization, and planning across multiple concurrent workstreams.  Demonstrated success delivering measurable results in an innovative, agile, and fast-moving environment.  Strong verbal and written communication skills, with the ability to translate complex strategies and