Senior Manager, Social Media

About REP: REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally. With a dedicated team of over 200+ fitness enthusiasts, our vision is to be the #1 Strength Brand in the World. Our commitment to innovation, customer service, and value sets us apart.  We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized multiple times when we were featured in the Inc. 5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment. Our team  works out together, and we regularly invite fitness superstars to join us. We organize fun  challenges  to test our limits - and the  limits of our equipment .  At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment. This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee.  We offer a hybrid work environment with a minimum of three days in the office, but there’s flexibility about which days and hours.   Our Core Values: Think Like a Customer - We empathize with our customers; understand the ' why'  behind every decision we make Progress not Perfection - We don't let perfect get in the way of  good ; we are better today than we were yesterday Positive Attitude - Be a  glass half-full  kind of person and remember to have fun Teamwork without Ego - We put the  team  above ourselves; we only win together Take Initiative - We  drive  momentum; if there is an opportunity to make us better, we want to hear it About This Role:   The Sr. Manager Social Media will  lead  our Sr. Social Media Content Creator  and agency partner  to drive excellence across our social media channe ls by  driving execution, accountability, and a consistent brand presence across every channel. Working closely with our external agency, the Sr. Social Media Manager will shape strategy and content calendar management and own the agency relationship day to day.  In addition, this position will  launch and scale a UGC/Influencer program to grow brand awareness, customer acquisition, and authentic content creation .    Essential Functions: I nclude the following. Other duties may be assigned.     Strategy Ownership:   Social will become a cornerstone of our digital strategy. You will own and drive the adoption of our social media strategy to help drive awareness, growth & engagement meaningfully. Support our existing channels as well as standing up new channels which we are not currently present, with a specific focus on TikTok & YouTube Be our social media expert. You know what is trending, how algorithms are shifting and how we maintain a consistent presence that evolves as the channels evolve.  Must understand how to read and analyze KPIs and results. Partner with external agency to leverage those results into strategic game plans on how we adjust content going forward. Ability to quickly pivot if needed as new trends, partnership posts or launches arise Work with Sr. Content Creator to schedule all posts in advance via Hootsuite   Agency Ownership:      Own the external agency relationship day to day through active management. Meet with them (alongside our Sr. Content Creator) at bi-weekly status meetings and ensuring accountability against all deliverables across scope. Support community engagement alongside the agency: this position drives activity in the DMs, responding to partnership inquiries and engaging with our consumers in a meaningful way on and off our owned channels  Manage the social content calendar with ICUC and the Sr. Social Content Creator ensuring all key launch dates, brand moments, and content pillars are hit throughout the year    Influencer/UGC Partner Ownership:   Launch and scale our UGC/influencer program to increase brand awareness, customer acquisition, and authentic content creation—owning influencer selection and communication on key themes and product launches Own the budget for the influencer program and establish clear KPIs for success across platforms Partner with the Sr. Content Creator & Partnerships team to align on strategies and clear dates for collabs or influencer features Focus primarily on REP equipment while also supporting the apparel and Purist influencer programs   Cross-functional collaboration:   Collaboration with creative, editorial and brand to ensure consistent brand tone, messaging & targeting across all of our channels.    Collaborate cross-functionally with the brand, partnerships, events, global and commercial teams, ensuring we integrate and highlight our key stories, launches, partners, and activations in a way that engages our core and expanded communities   Travel:   Minimal. Possible there may be some travel to events and partnership activities   What You Will Bring:   To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required . Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.