Senior Manager, Social Media

Job Type: Full time   Exempt/Non Exempt: Salary Job Description: Location Details: Hybrid (if within 30 miles of the AOB) or from your remote workspace Position Schedule / Shift: Monday – Friday 8am to 5pm (hours may vary based on business needs) Position Summary: The Senior Manager, Social Media leads the enterprise-wide social media strategy to strengthen brand awareness, audience engagement, customer acquisition, and retention. This role partners across marketing teams and oversees agency relationships, influencer strategy, community management, and governance for consistent execution across corporate and local channels. It also advances AI-enabled workflows and social media capabilities while translating performance insights into executive recommendations and measurable business results. Please provide links to social media accounts, campaigns, or content initiatives you’ve led, including examples that demonstrate enterprise strategy, community management, influencer execution, integrated marketing campaigns, or measurable business outcomes. Portfolios and case studies highlighting your impact are strongly encouraged. Key Responsibilities: Enterprise Social Media Strategy & Channel Management Define and evolve enterprise-wide social media strategy across all channels. Establish channel objectives, growth strategies, audience engagement plans, and KPI frameworks. Guide expansion into emerging platforms while aligning social initiatives with broader brand and integrated marketing priorities. Develop executive-level reporting, insights, and performance narratives tied to enterprise business objectives. Participate in after-hours social monitoring and escalation management when necessary. Governance, Performance & Optimization Establish standards for planning, taxonomy, tagging, reporting, governance, and brand safety. Translate social performance insights into actionable business recommendations and optimization strategies. Ensure compliance with enterprise social policies, moderation standards, and operational guidelines. Partner with analytics and paid media teams to align cross-channel measurement and performance optimization. AI-Platforms & Marketing Technology Lead AI-enabled content workflows, automation initiatives, and content supply chain optimization. Oversee social listening platforms, dashboards, analytics, and reporting frameworks. Partner on Salesforce Marketing Cloud integrations and lifecycle marketing alignment. Ensure responsible and effective use of AI and automation technologies across the social ecosystem. Influencer & Creator Strategy Own enterprise influencer and creator strategy. Lead the transition of influencer programs in-house. Establish governance, KPIs, agency standards, and performance evaluation processes. Evaluate influencer, creator, and agency partner effectiveness to ensure measurable business impact. Leadership Responsibilities Provide leadership, coaching, and strategic direction to professionals supporting social media strategy and execution. Lead and influence cross-functional stakeholders across a highly matrixed organization. Foster a culture of innovation, accountability, collaboration, and continuous improvement. Qualifications: Required Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or a related field, or equivalent industry experience. 7+ years of progressive experience leading enterprise-level social media and content strategy for a large, complex brand. Demonstrated experience defining channel-level strategy across multiple social platforms. Experience managing and influencing agency partners. Working knowledge of Sprinklr, including publishing, listening, and reporting. Understanding of Salesforce Marketing Cloud and lifecycle marketing. Experience leveraging AI-enabled tools and modern content workflows. Enterprise social media strategy and channel portfolio management Social media governance, accreditation, and brand safety standards AI-enabled content workflows and automation tools Social listening, sentiment analysis, and performance measurement frameworks Integrated marketing ecosystems and cross-channel measurement Strategic and systems thinking across complex organizations Advanced understanding of social platforms, trends, and audience behavior Data-informed decision making and insight translation Cross-functional leadership and executive stakeholder influence Agency, influencer, and partner management Clear communication and strategic storytelling Preferred Experience building or transforming in-house social media capabilities. Experience operating in highly regulated or brand-sensitive environments. Familiarity with emerging platforms and creator economy best practices. Experience supporting distributed teams, field organizations, or agent networks Work Environment: Work in a temperature-controlled office environment. Willingness and ability to work irregular hours to include weekends, holidays, and community events. Compensation & Benefits Overview: ACG complies with all applicable state and local laws regarding required benefits (including PTO, paid sick leave, etc.). Compensation Salary ranges from $101,691.20-$140,000.00, based on experience. Benefits:   At ACG, we offer a comprehensive and flexible benefits package designed to support your health, financial well-being, and professional growth.  Health & Wellness  Medical plans with multiple coverage options, including HSA eligibility.  Prescription drug coverage.  Dental and vision benefits.  Employee Assistance Program (confidential support services).  Financial Protection & Insurance  Company-paid basic life insurance.  Optional supplemental life insurance and dependent coverage.  Short-term and long-term disability coverage.  Critical illness, accident, and pet insurance options.  Retirement & Savings   401(k) plan t