Senior Manager, Product Marketing & Promotions

About Us Company Overview Foundation Building Materials (FBM) is a leading construction materials distribution company serving the commercial and residential construction markets across United States and Canada.  In conjunction with Unified Door & Hardware Group (UDHG), a premier provider of commercial door, frame, and hardware solutions, FBM supports a broad range of construction and architectural projects nationwide. Together, FBM and UDHG’s 8,000+ Team Members are committed to operational excellence, innovation, and employee development.  By combining scale, specialty expertise, and a customer-first mindset, we deliver high-quality products and services to contractors, builders, and project teams across diverse markets.  As the organization continues to grow and evolve, we are investing in strong, forward-thinking talent to support our long-term success. Overview Position Overview The Senior Manager, Product Marketing & Promotions serves as a strategic marketing partner to Sales, vendor partners, and FBM branch leadership.  This role owns the strategy, prioritization, and governance of product marketing and promotional programs designed to support revenue growth, customer acquisition, repeat purchases, digital adoption, and consistent brand execution across the branch network.  The Senior Manager translates commercial priorities, product strategies, customer insights, and vendor opportunities into integrated marketing programs and sales enablement solutions. Working under general direction, the Senior Manager independently evaluates business opportunities, establishes promotional priorities, recommends campaign approaches and resource allocation, and makes decisions on matters of significance within the scope of assigned programs.  The role partners closely with Creative, Digital Marketing, Social Media, Project Management, Sales and external vendors to guide execution of the annual promotional calendar, trade shows, branch openings, customer appreciation events, localized campaigns, product education, and customer-facing sales tools. Responsibilities and Qualifications Key Responsibilities Product Marketing & Promotional Strategy Own the enterprise product marketing and promotional strategy for assigned categories, customer segments, and commercial priorities, aligning programs with defined objectives and overall business goals. Develop and manage the annual and monthly promotional calendar, including monthly tool promotions, seasonal campaigns, product launches, and other revenue-driving initiatives. Independently assess customer, product, branch, market, and vendor inputs to determine promotional concepts, target audiences, offers, channels, timing, and success measures. Provide strategic recommendations to Marketing and Sales leadership regarding campaign priorities, promotional investments, customer engagement opportunities, and program adjustments based on performance and business impact. Balance enterprise consistency with local market needs by establishing standards and decision criteria for branch-level promotions and localized marketing programs. Vendor Co-op Marketing & Partner Programs Own the marketing relationship and planning process with key vendor partners, including development and administration of vendor co-op marketing programs and joint promotional opportunities. Evaluate vendor proposals and determine how partner investments should be deployed to support strategic categories, customer growth, product education, and measurable commercial outcomes. Lead vendor webcast strategy and programming, including topic selection, audience approach, content requirements, promotion, and post-event evaluation. Sales Enablement & Customer-Facing Content Define sales enablement needs and lead development of promotional flyers, sales presentations, product guides, product education materials, case studies, customer success stories, and other customer-facing collateral. Translate product features, vendor value propositions, customer needs, and commercial priorities into clear positioning, messaging, proof points, and calls to action that Sales teams can use effectively. Partner with Sales leadership to identify field adoption barriers and determine the tools, content, training, or campaign support needed to improve seller effectiveness. Ensure customer-facing materials are accurate, strategically aligned, brand consistent, and appropriate for the intended audience and channel before release. Branch Marketing & Local Activation Provide strategic oversight for branch marketing initiatives, localized promotional campaigns, and in-branch customer engagement programs. Manage and maintain scalable playbooks, standards, and recommended practices for branch openings, customer appreciation events, product displays, point-of-sale materials, and local promotional activations. Consult with branch and regional leadership to evaluate local marketing requests, prioritize opportunities, and determine solutions that balance market needs, brand standards, available resources, and expected business value. Use branch feedback and performance results to refine promotional approaches and identify opportunities that can be scaled across the network. Trade Shows, Events & Brand Representation Lead marketing strategy and brand representation for trade shows, industry events and other customer-facing activations. Determine event objectives, audience strategy, booth requirements, key messages, product focus, sales enablement needs, and measurement approach in partnership with Sales, Creative, and vendors. Oversee trade show booth concepts and related brand experiences to ensure consistent, professional, customer-focused execution. Evaluate event effectiveness and recommend changes to future investments, formats, messaging, or participation based on customer engagement and business outcomes. Integrated Campaign Leadership & Cross-F