Senior Manager, Customer Advocacy & Community Marketing

Sprout Social is looking to hire a Senior Manager, Customer Advocacy & Community to the Customer Marketing team. Why join Sprout’s Marketing team? At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. As the social intelligence platform powering the future of customer connection, our Marketing team is the driving force behind turning that vision into reality. We lead with clarity and act with speed to drive market leadership, generate demand, and accelerate customer expansion, all in close partnership with core cross-functional stakeholders. Here, you’ll have the freedom to test bold ideas, learn fast, and shape the future of the global brands we empower. We measure success by the business results we create and a shared commitment to excellence in our craft. If you’re ready to own your impact, accelerate your career, and build the definitive system for business, this is where you belong. What you’ll do Team Leadership:  Oversee a best-in-class team that develops and implements engaging user community and customer advocacy programs that build trust, drive product usage and deepen our relationships with customers at scale. Champion our Customers: Inspire and engage prospects, current users and our teams across Sprout, by creating scalable and integrated advocacy, community and customer reviews programs that surface customer successes at scale, apply relevant narrative context, and promote these internally and externally as the solid foundation to our customers’ success. Lead with AI: Research, experiment, and implement new technology and approaches from the rapidly evolving AI toolset not only to accelerate the work of the Customer Marketing team, but to transform the way the team works and what we deliver to the business. Collaborate for Success: Partner closely with Customer Success, Social, Brand and Field Marketing, Product Marketing, Lifecycle Marketing, Customer Education, Revenue, Product Operations and Performance Marketing to align strategies and scale impact. Enthusiastically Solve Ambiguous Challenges: Use expertise and influence to guide major cross-functional efforts to change how we surface customer stories internally and show up for our customers through collaboration, clean data, system integrations, automation, scalable program design and impeccable project management. What you’ll bring We’re looking for an experienced team leader and enthusiastic people manager, with strong cross-functional collaboration skills and the desire to get things done. You are passionate about the value of customer voices and possess an extensive understanding of building and executing customer advocacy and community management strategies to drive sharing success stories at scale. You are highly curious, with a strong desire to understand the whys behind the whats, and thrive on building strategic cross-functional programs that grow with a rapidly changing business environment. You're comfortable navigating ambiguity, aligning stakeholders and making an impact through thoughtful collaboration and seamless execution. The minimum qualifications for this role include: 8+ years of experience in Customer Marketing, Advocacy or Community management, with 5+ years of experience in a fast-paced SaaS or B2B tech environment 2+ years of experience in direct people management with remote teams Demonstrated ability to translate business needs into applicable customer marketing strategies that then are executed as effective advocacy and/or community engagement programs Preferred qualifications for this role include: Excellent communication and storytelling skills, with the ability to guide team in crafting compelling narratives that showcase the value of Sprout products Comfortable working in fast-paced environments with competing priorities; ability to prioritize high-impact work and drive alignment across teams High attention to detail and cross-functional and collaborative project management experience Proven ability to develop and maintain a magnetic team culture that not only inspires and engages direct reports but also compels others across the business to want to work with you/them User-level experience working with third party review sites (such as G2 or TrustRadius), community platforms (like Gainsight or Zendesk community products), and advocacy collection/management tools (such as UserEvidence and Base.ai) How you’ll grow Within 1 month, you’ll plant your roots, including: Completing onboarding and meeting key cross-functional partners across Marketing, Customer Success and Operations teams Getting oriented to Sprout’s customer advocacy and community programs and supporting tools Building a deep understanding of our customers, personas and products. Understanding priorities of your role and begin identifying opportunities for team and program improvement Within 3 months, you’ll start hitting your stride by: Taking ownership of key team and cross-functional rituals  Expanding your understanding of the product roadmap and in-flight programs to manage prioritization of work for the Customer Advocacy & Community team Partnering with cross-functional team partners to understand shared processes and audiences  Launching your first customer-facing program Within 6 months, you’ll be making a clear impact through: Driving and delivering 2027 priorities and roadmap, as well as yearly team performance reviews Using your deep understanding of our customers’ success stories to identify strategic areas of opportunity to improve community and advocacy programs and processes Actively tracking engagement and business impact metrics  Serve as the point person across Sprout for Customer Advocacy & Community programs and processes  Within 12 months, you’ll make this role your own by: Influencing how Sprout approaches Customer Advocacy & Community holistically—from data and sy