Senior eCommerce Business Manager - WWE + TKO

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties. At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset. ROLE OVERVIEW The eCommerce Senior Business Manager is responsible for overseeing multiple lines of business across WWE, UFC, and other TKO-operated properties, driving e-commerce strategy and execution to meet or exceed defined financial and performance goals. The Sr. EBM manages a team of ecommerce personnel while developing and adjusting merchandise and promotional calendars aligned to major live events, premium content moments, and partner priorities — coordinating closely with Business Analytics, digital marketing, and cross-functional leaders to optimize performance and identify growth opportunities. The eCommerce Senior Business Manager delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights. HOW WILL YOU DRIVE IMPACT Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes. Team & Leadership Impact (Build Championship Teams) Cross-Functional Leadership: • Partner with digital marketing, CRM, and Business Analytics teams to align campaign strategies, finalize monthly forecasts, and surface data-driven growth recommendations across WWE, UFC, and other TKO-operated properties. • Serve as the primary business management liaison on key cross-functional initiatives, facilitating communication between departments and ensuring business needs are clearly understood and prioritized. • Collaborate with peer eCommerce Business Managers to share and adopt best-practice procedures that elevate performance across the broader portfolio. People Leadership: • Oversee and direct assigned business management teams, managing people and workflows to ensure effective execution against business objectives and partner commitments. • Coach team members to monitor KPIs, analyze site performance, and translate data insights into actionable recommendations that drive revenue and fan engagement. Fan & Customer Impact (Obsessed with Fans) • Develop and maintain a deep understanding of WWE, UFC, and other TKO-operated fan bases — including event calendars, content moments, and audience expectations — to ensure merchandising and marketing efforts resonate authentically. • Align merchandise and promotional calendars to major live events and premium content moments, delivering timely, relevant fan experiences that drive conversion and loyalty. • Coordinate with the digital marketing team to help optimize existing and emerging channels, ensuring fans are reached with the right message at the right moment across their purchase journey. • Maintain strong partner relationships with WWE, UFC, and other TKO properties, acting as a trusted collaborator who generates revenue while honoring each brand's identity and priorities. Innovation & Problem Solving (Limitless Entrepreneurial Spirit) • Identify and evaluate emerging e-commerce opportunities — including new channels, technologies, and promotional formats — to keep the assigned businesses ahead of evolving fan behaviors and market trends. • Leverage data analysis and interpretation to forecast trends, stress-test assumptions, and bring forward creative, analytically grounded business recommendations. • Continuously assess site performance metrics and translate findings into actionable improvements that drive growth across WWE, UFC, and other TKO-operated storefronts. • Support strategic planning initiatives and marketing program development by bringing an entrepreneurial lens to campaign design and results analysis. Ownership & Execution (Determined & Relentless Mindset) • Track and analyze KPIs with rigor, presenting business results and conditions clearly in interdepartmental meetings and holding the business accountable to defined financial and performance goals. • Manage competing priorities with exceptional organizational discipline, meeting deadlines and delivering with keen attention to detail — including during nights, weekends, and holidays aligned to major live events and high-impact business moments. • Drive end-to-end execution of campaigns and cross-functional projects, from planning through results analysis, ensuring nothing falls through the cracks across a complex, multi-partner portfolio. • Demonstrate a determined and relentless work ethic, performing under pressure and maintaining high standards of quality and accountability across all assigned businesses. AI & DIGITAL CAPABILITY We are building a future-ready organization. This role is expected to: • Apply AI and technology to improve efficiency, quality, and outcomes • Use data and digital tools to inform decisions and enhance performance • Demonstrate curiosity and adaptability in adopting new technologies and ways of working • Contribute to a culture of innovation and continuous improvement CAPABILITIES & EXPERIENCE YOU BRING Required Qualifications: • 7+ years of related experience in e-commerce, business analytics, multi-channel retail, or digital marketing, with a proven track record of meeting revenue goals and managing partners. • Demonstrated ability to manage people and workflows, with experience overseeing teams supporting complex, multi-partner businesses. • Strong analytic