Senior Director, Software Engineering, Storefront

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties. At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset. Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties. At Fanatics, we bring our BOLD Leadership Principles to life every day—building championship teams, obsessing over fans, acting with limitless entrepreneurial spirit, and delivering with a determined and relentless mindset. As we continue to scale our global platform, the Senior Director, Storefront Engineering will play a critical role in architecting and scaling the customer-facing storefront experience across more than a thousand Fanatics Commerce websites. ROLE OVERVIEW The Senior Director, Storefront Engineering owns the end-to-end Storefront pillar — from Home Page, Top Navigation, and Branding through the full path-to-PDP discovery surface (Search, SRP, TLP, DLP, navigation, filtering), the Product Description Page, Direct-to-Item, Made-to-Order digital apparel customization, Pricing & Promo display, and the Aspire Design System — powering the fan experience across marquee partner brands including Fanatics, NFL Shop, MLB Shop, NBA Store, LIDS, Chelsea FC, and Fanatics International. This leader will define and execute a multi-year technical strategy for the Storefront domain, driving platform modernization, AI/ML-powered personalization, and conversion performance across more than 5 million SKUs in over 180 countries. The Senior Director, Storefront Engineering delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights. HOW WILL YOU DRIVE IMPACT Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes. Team & Leadership Impact (Build Championship Teams) Cross-Functional Leadership: Partner across Cart-to-Care (Cart, Checkout, Payments, Order Management), Lifecycle (PIM, CRM, Marketing), Foundations (Platforms, Data, Reliability), and Mobile to shape Fanatics Commerce's overall commerce technology direction and ensure seamless end-to-end fan experiences. Collaborate closely with Product, Design, and Data Science to define and execute a high-velocity experimentation roadmap using A/B testing frameworks (Spark/Lumen) and analytics platforms (Amplitude, GA4) to optimize Conversion Rate, AOV, and other key business metrics. Operate as a key technical voice within the broader engineering leadership team, influencing platform-level decisions and advocating for Storefront's strategic priorities at the executive level. People Leadership: Build, mentor, grow, and empower a high-performing, globally distributed engineering organization spanning San Mateo, Boulder, Hyderabad, and nearshore contractors, with direct responsibility for scaling leadership benches across all geographies. Develop and grow engineering managers and technical leads, fostering a culture of accountability, code quality, performance ownership, and end-to-end customer experience responsibility. Drive hiring strategies across international and remote locations, with particular emphasis on building leadership depth in India and other global engineering hubs. Fan & Customer Impact (Obsessed with Fans) Own the full customer-facing storefront experience for millions of fans across more than a thousand websites and over 5 million SKUs, ensuring every surface — from Home Page to PDP — delivers a fast, relevant, and conversion-optimized experience. Champion Search Relevancy, Merchandising, and Personalization engines that power discovery across the storefront, enabling fans to find the right product at the right moment across partner brands including NFL Shop, MLB Shop, NBA Store, LIDS, Chelsea FC, and Fanatics International. Drive adoption and evolution of the Aspire Design System across all brands and surfaces, delivering a consistent, modern, and accessible experience (WCAG/ADA compliant) while accelerating engineering velocity through shared, reusable components. Ensure storefront pages are technically optimized for SEO, page speed, and structured data while supporting multi-brand, multi-region (NA, UK, EU, FI), and multi-language requirements including GDPR-compliant consent and tracking. Innovation & Problem Solving (Limitless Entrepreneurial Spirit) Champion the integration of Generative AI and Machine Learning capabilities — including OpenAI, Google Vertex AI, Gemini, internal recommendation systems, and vector databases — to power personalized discovery, intelligent search, conversational commerce, dynamic merchandising, and conversion-optimized PDPs. Lead the modernization of the core storefront platform (Iris) toward a Micro-Frontend and Microservices ecosystem purpose-built for high-scale, global e-commerce traffic, balancing velocity, quality, and long-term platform health. Build an engineering culture of high-velo