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Senior Director, Marketing (Integrated Programs)

Palo Alto Networks · California

📍 Office - USA - CA - Headquartersvia workdayFirst listed here 2026-09-30
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Our Mission At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place. Who We Are In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us! We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes. Job Summary Your Career The Senior Director of Integrated Programs serves as the chief architect and operational leader of our global scaled marketing engine. In this executive role, you operate at the highest level of strategic influence: defining system-level strategy, driving global process efficiency, and shaping our enterprise narrative through the lens of high-impact campaigns across multi-stakeholder environments. An operational powerhouse and strategic thinker, you combine high-level portfolio vision with a willingness to roll up your sleeves when execution demands it. You do not simply manage campaigns; you actively control campaign messaging, content production standards, and output velocity in close partnership with our Product Marketing, field,  in-house Brand and Creative teams. Thriving in fast-paced environments, you remain fluid and highly responsive to immediate turnarounds while connecting integrated program performance to pipeline velocity, revenue acceleration, and global enterprise growth. About the Team The Integrated Marketing team is a key growth driver at Palo Alto Networks®, acting as the central engine connecting our solutions with global customer demand. We work closely with Product Marketing, Regional Field Teams, and Revenue Operations to bring our cybersecurity platform to life through compelling storytelling, multi-channel programs, and data-driven execution. Sitting directly within the central marketing organization, this team thrives on collaboration, rapid experimentation, strategic rigor, and delivering measurable business results.  Your Impact Portfolio Architecture and Enterprise Business Impact Global Program Architecture: Design non-linear, multi-channel program frameworks that guide complex enterprise Buying Groups through the funnel, delivering disruptive B2B campaign experiences that command market leadership. Pipeline Velocity and Revenue Engine : Connect integrated program strategy directly to macro business metrics, optimizing campaigns for high-intent pipeline creation, ARR acceleration, and cross-sell or upsell velocity. Omnichannel Ecosystem Connectivity : Own the strategic bridge between digital activation, field experiences, and broader go-to-market channels, ensuring a persistent narrative across every customer touchpoint. AI-First Process Efficiency: Architect and deploy AI-driven operational workflows across the campaign lifecycle, drastically reducing manual friction, shortening time-to-market, and maximizing asset reuse at scale. Campaign Messaging and Production Efficiency Campaign Messaging and Content Governance : Drive campaign messaging consistency and serve as the authoritative lead on content execution, shaping creative output in close alignment with Product / field / paid media & in-house Brand and production teams. Content Supply-Chain Optimization : Re-engineer the end-to-end content production process, implementing rigid intake SLAs, modular content architectures, and efficiency benchmarks to eliminate operational churn. Performance-Directed Production: Establish a closed-loop feedback mechanism using campaign performance metrics and media signals to dictate what content is created, refreshed, or sunset based on real-time market impact. Integrated Equity and Demand Alignment : Bridge top-of-funnel brand perception with aggressive demand generation, ensuring all campaign content serves a clear conversion purpose. Executive Leadership, Operational Prowess and Scale Team Leadership and Growth : Direct, develop, and scale large, multi-disciplinary teams across FTEs, contractors serving as an empathetic yet high-accountability leader. Hands-On Operational Prowess : Pair high-level strategy with the operational willingness to roll up your sleeves, establishing rigid SLAs and workflows across strategy, brand, creative, and field teams. Multi-Stakeholder Alignment and Influence : Masterfully navigate complex enterprise matrix structures, driving cross-functional consensus across Product Marketing, Paid Media, Field. Fluid Responsiveness and Turnaround Agility: Serve as a calm, decisive leader during high-velocity shifts, maintaining exceptional responsiveness to immediate executive requests, tight deadlines, and market shifts without compromising quality. Executive Showcase Architect : Synthesize complex campaign performance data into executive-level briefings for C-suite stakeholders, establishing clear line-of-sight to business outcomes. Qualifications Your Experience  15+ Years of Senior Marketing Leadership : Extensive track record leading integrated marketing, campaign strategy, and content production engines within high-growth global B2B enterprise technology or cybersecurit

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