Senior Director, Influencer Marketing

Who We Are: At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.  We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world. Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do. In the role of Senior Director, Influencer Marketing, you will bring cultural expertise, strategic vision, and thought leadership to oversee digital and influencer initiatives across diverse agency brands, spanning spirits, food & beverage, and beyond. You will drive both program strategy and brand growth, positioning clients at the center of cultural conversations to boost relevance, brand distinction, and word-of-mouth appeal through brand-owned channels and influencer collaborations.  Beyond campaign strategy, you will play a central role in pitching new business and securing client buy-in. You will design end-to-end digital and influencer initiatives—identifying key cultural conversations, selecting ideal partners, and overseeing program budgets. In this position, you are expected to energize teams, inspire confidence in clients through a deep commitment to their business, and effectively partner with senior executive leadership.  Who You Are:  An expert in:  ○ What and who is trending and applying that to brand owned social channels and influencer programming in both planned and real-time moments  ○ How to make the right influencer and tastemaker connections for brands in creative, innovative, and breakthrough ways that get clients excited, in both planned and opportunistic moments  Culturally savvy with a can-do, future-forward approach and attitude  Creative and not a box checker  A critical thinker who goes beyond the surface level  Excellent communication skills; clear, vocal, articulate when presenting to clients, team and new business prospects  Someone who thrives in fast-moving and collaborative (read: not toxic) environment ○ We have a one-team one dream approach; there is no “me” in team  Exceptional problem-resolution skills, including the ability to think creatively and outside the box What You’ll Do:  Dissect client business objectives/goals and craft culture strategies - with social & influencer at the heart - that achieve those goals in a disruptive fashion  Create, sell in and manage social + influencer programs that speak to our brand’s targets and “make noise” with synergies between PR and paid  Lead strategy and execution for brand owned social channels such as TikTok, Instagram, YouTube, X (formerly known as Twitter) and LinkedIn - from concept to completion ○ Expertise in developing and implementing social media playbooks (e.g., channel strategy, content pillars, tone of voice, community engagement, etc.)  ○ Understand how to read a brand book/VIS ID and evolve it for social ○ Strong knowledge of paid media and ability to provide recommendation on paid approach  ○ Demonstrate program success via strong reporting and storytelling  Lead influencer strategy and programming (end-to-end) across accounts (from strategy to partner identification & contracting to content management); develop strategic recommendations and sell-in major culture-forward programming. Including:  ○ Identify and proactively connect brands to influencers/tastemakers/content creators that will put them at the forefront of culture  ○ Manage and oversee influencer/partner integrations + programs that speak to our brand’s targets and “make noise”  ○ Strengthen relations with and bring relevant tastemakers and influencers in to the fold of brands on an programmatic and ad hoc basis that can drive cultural relevance for our clients  ○ Day-to-day management of collaborations and partnerships  ○ Be an expert in negotiations and contract reviews, both with influencer partners and third-party vendors with a clear understanding of legal + scope guardrails and payment terms  ○ Strong knowledge of paid media and ability to provide recommendation on paid approach  ○ Demonstrate program success via strong reporting and storytelling  Be a dot connector ensuring all programming is executed with excellence and the right specialists are brought in to inform at each step of the way  ID the future - the trends, people, brands, technologies that are relevant and complement the clients and work we do and share strategies for how we can apply these to clients’ business/programming  Report on competitive brands and trends to clients; demonstrate ability to be nimble and develop one-of-a-kind “ways in” for brands harnessing these trends  Client Leadership:  Serve as day-to-day client point person on assigned accounts, juggling multiple projects and deadlines, leading calls, has a strong email correspondence, etc.  Serve as a thought leader, trusted voice and advisor to clients  Actively provide strategic counsel and be a strategic voice for the client  Build strong relationship that establishes trust with clients  Supervise and direct account teams on client deliverables  Program Oversight & Management  Design work plans for programs  Ensure work output is the best it can be (of self and team members)  Liaise with influencers at special events + activations (virtual and in-person) Collaborate within integrated agency teams and with agency partners  Problem-solve quickly when issues arise  Demonstrate expertise in approval processes and le