Senior Director, Growth Marketing Analytics and Automation

Job Description: Building trusted markets — powered by our people   At Cboe Global Markets, we inspire our people to solve complex challenges together because what we do matters. We provide the financial infrastructure that powers the global economy. As a leading provider of market infrastructure and tradable products, Cboe delivers cutting-edge trading, clearing and investment solutions to market participants around the world.  We’re building meaningful ways to support professional and personal development while strengthening the trust we’ve earned as a global market leader. Our teams are empowered to share ideas, actively pursue them and bring on a challenge. As champions of internal mobility and access to opportunity, we encourage our people to “go for it” and equip our managers with the training to coach their teams to the next level. We strive to provide employees a safe space to network, share ideas and create opportunities.   To support strong partnership and team connection, this role follows a four day in office work model. Location Overview Cboe HQ is located in the historic Old Post Office district, it’s a landmark that blends classic architecture with modern amenities. The building features expansive spaces with high ceilings and large windows, offering an abundance of natural light and panoramic views of the city skyline and the Chicago River. With its prime location in the heart of downtown, the OPO Building provides easy access to major transportation hubs, including Union Station and multiple CTA lines, making it convenient for commuters. The building is home to a variety of amenities, including restaurants, a fitness center, and collaborative workspaces, creating a vibrant and dynamic work environment in one of Chicago's most iconic areas. Role Overview The Sr. Director, Growth Marketing Analytics and Automation leads measurement strategy, attribution, and performance insights across Cboe's digital marketing ecosystem, and oversees marketing automation and email marketing as a core program area. This role owns the analytical framework that connects paid, owned, and earned media investment to business outcomes, translating data into insights for senior stakeholders including EVP and C-suite audiences. The Sr. Director partners closely with content strategy, paid media, web/CMS, and agency teams to ensure marketing investment is measured rigorously and optimized continuously — while also directing the strategy, platform administration, and execution of Cboe's email marketing and automation programs. Additionally, this role owns and creates all dashboards used in business and executive reporting. Your responsibilities will be: Measurement & Analytics Own end-to-end measurement strategy across paid, organic, web, and email channels, including attribution modeling and multi-touch performance analysis Build and maintain executive-ready reporting frameworks that translate channel-level metrics into revenue and risk narratives for EVP/C-suite audiences Partner with paid media and agency partners to define KPIs, budget scenarios, and ROI models for major initiatives (e.g., product launches, brand campaigns) Establish governance and standards for tracking, tagging, and data quality across marketing platforms (web analytics, marketing automation/email platform, Sprout Social, CMS) Identify measurement gaps (e.g., message-match, cross-channel attribution, third-party platform limitations) and drive solutions in partnership with data/IT stakeholders Serve as the marketing function's analytical thought partner to content, paid, web, and automation teams — not just a reporting resource Represent marketing analytics in cross-functional forums, distinguishing marketing's embedded analytical needs from enterprise data infrastructure ownership Marketing Automation & Email Own the marketing automation platform end-to-end (e.g., Pardot, Salesforce Marketing Cloud), including administration, CRM/Salesforce integration, and platform roadmap Define and lead email marketing strategy — segmentation, personalization, lifecycle/nurture journeys, and triggered/behavioral campaigns — aligned to the broader customer journey Build and manage automated workflows across the customer lifecycle (onboarding, retention, re-engagement, cross-sell) in partnership with content and product marketing Own the email calendar and resolve competing requests across content, comms, product marketing, and brand Set and enforce deliverability, compliance, and data hygiene standards (CAN-SPAM, GDPR, CASL, list management, sender reputation) Run a continuous A/B and multivariate testing program (subject lines, content, send time, segmentation) to improve engagement and conversion Report on email/automation performance (opens, clicks, conversion, revenue attribution) as an integrated part of the overall measurement framework, not a siloed channel report The ideal candidate has 12+ years in marketing analytics, performance marketing, digital measurement, or marketing automation, with 6+ years in a leadership role Proven experience presenting to senior executive audiences in a regulated or complex enterprise environment (financial services preferred) Deep fluency in attribution modeling, marketing mix concepts, and multi-channel measurement Hands-on platform administration experience with a marketing automation/email platform (e.g., Salesforce Marketing Cloud, Pardot), including campaign build, journey/automation design, and CRM integration Experience owning email marketing programs end-to-end — strategy, segmentation, lifecycle campaigns, deliverability, and compliance Working knowledge of email compliance/regulatory requirements (CAN-SPAM, GDPR, CASL); regulated-industry experience a plus Hands-on experience with web analytics platforms (Google Analytics 360, Google Tag Manager, Looker Studio), social listening platforms (e.g., Sprout Social), and CMS-driven measurement Stro