Senior Creative Strategist, Fashion

Who We Are: Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes. For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.  As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another. At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today. **We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S. A day in the life: A Sr. Creative Strategist will be the lead ideator on strategic accounts. They are required to have a robust understanding of paid social creative best practices, their client’s brand, performance goals, historical data, current ecommerce trends, and consumer behavior, to develop winning paid social advertising that impacts their client's growth. Sr. Creative Strategists know how to act fast to capitalize on good results, or on the flip side know what to change if an ad isn’t performing to goal. This means testing with the intention of moving the needle on key performance metrics — from improving CPA, CTR, or ROAS to driving brand awareness. Sr. Creative Strategists pitch new ideas and concepts to clients, write scripts, and follow the execution and review of ads through to production and delivery to clients. An ideal candidate for the Sr. Creative Strategist role is a self-starter who is passionate about maximizing success for their clients through creative strategy, and is eager to take the lead on developing creative concepts that are intentionally produced to generate clear testing results and insights. They have mastered presenting creative reporting to clients and team members through storytelling, and are constantly implementing learnings to enhance future campaign results. Sr. Creative Strategists are zealous about continuously testing various creative concepts to develop a strong understanding of how to not only effectively and efficiently meet client goals, but to surpass them. If creative deliveries are not meeting client expectations, or creative tests are not hitting target goals, Sr. Creative Strategists will be relentless in the pursuit to troubleshoot and problem solve with a growth mindset. Responsibilities: Lead the paid social creative strategy for 6-10 clients Use data insights along with consumer and brand research to design high performing creative assets Collaborate closely with team members across internal departments and roles Maintain client communications and sentiment Driven to iterate and ideate towards stated performance goals Develop rapport with client to build a foundation of open discussion, including understanding client product and goals, as well as explaining Power Digital processes Research client brand, competitors, and industry trends, and effectively implements performance creative best practices by platform Continually audit account to identify winning ads, present data to client, and dictate hypotheses and test strategy via monthly roadmaps Write strategic consumer-centric, direct response copy and messaging strategy Manage requests and output with production team using Asana Review video/image assets and provides clear and actionable feedback to editors Lead productive internal creative team syncs and brainstorms Work alongside client management team as client POC for all things creative strategy Understand scope of requested edits, reshoots, and other deliverables Push back on client on matters of timeline, scope, feedback, and direction to drive performance based on creative best practices Identify and encourages service expansion opportunities Manage interns, PT, or FT team members, if desired Employ AI technologies to enhance and optimize business processes Utilize and leverage Power Digital's Nova ecosystem as it relates to your department Role Requirements: Proficiency with Meta Ads Manager, and/or similar performance data tools (TikTok, YouTube, Pinterest, etc) Technically skilled at pulling and using creative performance data to analyze trends, insights, and inform creative roadmaps  Understanding of best practices for performance-driven creative & ability to apply these insights in work Ability to write effective ad copy, structure a script, and see through on the execution with corresponding visuals Ability to communicate and collaborate with clients, production, and post-production teams to deliver best possible creative output Ability to yield strong campaign results for clients through strategizing top performing creative Key Performance Indicators (KPIs) 5% or lower client churn Manage 6-10 Enterprise level cl