Senior Business Intelligence Analyst 1

Who We Are The Farmer’s Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We’re starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers’ doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future. To date, The Farmer’s Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets. #LongLiveDogs What We Stand For and Where You’ll Come In We’re looking for a Senior Business Intelligence Analyst 1, you’ll work closely within the Data group to deliver reporting and analytics solutions that answer critical business questions. You'll help transform complex data into clear insights that support operational and strategic decision-making across the organization by building reporting, dashboards and data visualization surfaces This person will be responsible for surfacing data products in the form of dashboards, reports and data stories that enable data-driven decision-making across the organization. Reporting into the Director, Data and AI, you’ll uncover insights through rigorous analysis, develop scalable dashboards and reporting frameworks, and ultimately translate data into business value that answers strategic and operational questions on where we are and where we should go. One Team: We don’t think of ourselves as “Acquisition Marketers”, “Engineers”, “Data Analysts”, or “Product Managers”. Beyond denoting skill sets and areas of expertise, we don’t think departments matter. We’d rather align ourselves to the goals we’re working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER – getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically. We are skeptical about everything and precious about nothing:   Ideas can and should come from anywhere, and we aren’t tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there’s a better or more impactful way to solve problems. We consider the customer journey in all of our decisions:   We know that no interaction exists in a silo and therefore understand how important every single one is.  We ensure our strategy sets prospective and new customers up for success and drives long-term retention.  We answer questions and address problems early and proactively.  We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically. We Execute For Impact: We don’t subscribe to “best practices” or “industry KPIs”. We’re uninterested in how we compare to “benchmarks”; instead we orient ourselves around being the best we can possibly be. Similarly, we don’t subscribe to rigid or classical expectations of roles – i.e. acquisition is hyper-focused on improving customer retention and experience. We Are Focused and Work Without Assumption : We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, “what’s the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?”. We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don’t expect to be perfect the first time. How You'll Make An Impact Design, develop, and maintain interactive dashboards, reports, and visualizations for both technical and non-technical audiences that enable data-driven decision-making using BI tools. Own the evals for reporting via our AI surfaces. Validate data by reviewing sources, transformation logic, joins, calculations, business rules, and edge cases to ensure outputs are accurate and trusted. Collaborate with key partners including Data Engineering, Analytics and Data Science to ensure data quality & consistency across all source and channels. Translate data insights into practical business recommendations, communicating what the data shows, what remains uncertain, and what to consider when making decisions. Clarify stakeholder needs through thoughtful questioning and active listening to confirm requirements, surface assumptions, explain analytical choices, and keep stakeholders aligned as priorities evolve. Iterate on analytical processes and reporting scalability by identifying opportunities to automate or redesign recurring analysis, data visualization and reporting. Look for ways to continuously improve processes, finding ways to leverage technology, enabling the effective and appropriate usage of AI to thoughtfully & strategically optimize the work. Present analytical findings and recommendations to both technical and non-technical audiences in a clear and actionable manner. Support the enhancement of analytics infrastructure, reporting processes, and making data analysis self-service for the organization. We're Excited About You Because You have 5+ years of experience in business intelligence, analytics, reporting, or a related data-focused role. You have advanced SQL skills with