Senior Brand & Advertising Director

Acumatica is a company on a mission. We are a leading innovator in cloud ERP (Enterprise Resource Planning) solutions with growing businesses worldwide. But don’t take our word for it—read what analysts like G2, IDC, Nucleus Research, and Info-Tech have to say about us. Acumatica is different by design and purposely built to help small and midsized companies thrive in today’s digital economy. Our industry-specific business management solution is engineered to address real-world needs—featuring intelligent workflows and market-leading usability that enable companies to manage risk, anticipate disruption, and seize new opportunities. Our principled business practices, growth-friendly licensing, and flexible deployment options put organizations in control of their own future. Acumatica is more than just a product—we are a community of partners, customers, and creators committed to elevating business performance. Our ecosystem is driven by collaboration, merging leading technology and real-world insights to put organizations control of their future. In May of 2025, Acumatica was acquired by Vista Equity Partners, a global investment firm focused on enterprise software, data and technology-enabled businesses. Acumatica’s culture is collaborative and high-energy. We are passionate about our product and our mission, and we are loyal to each other and our company. We value work/life balance, efficiency, simplicity, freakishly friendly customer service, and making a difference in the world. Acumatica offers exceptional professional and financial growth potential. To learn more about Acumatica’s mission, please visit:  http://www.acumatica.com. Acumatica is seeking a Senior Director of Brand & Advertising to lead the strategy, development, execution, and measurement of our global brand and advertising programs. This leader will be responsible for increasing brand awareness, strengthening Acumatica’s differentiation in the market, and building a distinctive, consistent brand that contributes to long-term business growth.  The ideal candidate combines brand strategy, advertising and media expertise, creative judgment, analytical rigor, and strong business acumen. T hey understand how brand and advertising influence the customer journey and can build integrated programs spanning video, CTV, programmatic, digital, social, print, sponsorships, events, and emerging channels.  This leader will serve as the steward of the Acumatica brand, with responsibility for brand architecture, corporate identity, brand governance, naming, and company-wide brand standards. They will ensure that Acumatica presents a clear, differentiated, and consistent identity across markets, audiences, and customer touchpoints.  This leader will also help define how Acumatica uses AI and emerging marketing technologies to improve creative development, audience insights, advertising optimization, measurement, personalization, and marketing productivity—while maintaining strong standards for brand consistency, quality, intellectual property, and responsible use.  The role requires someone comfortable operating at multiple altitudes: setting strategy and influencing senior executives while remaining close enough to the work to challenge agencies, interrogate performance, identify opportunities, and drive continuous improvement.  This role reports to the CMO.  Responsibilities: Brand Strategy, Architecture & Governance  Own Acumatica’s global brand strategy and ensure it supports the company’s business strategy, market position, and long-term growth ambitions.  Develop and steward Acumatica’s brand architecture, including the relationship between the corporate brand, products, solutions, programs, initiatives, and other branded entities.  Own corporate identity and company-wide brand standards, ensuring consistent application of Acumatica’s visual and verbal identity across markets and customer touchpoints.  Establish and maintain brand governance frameworks, processes, guidelines, and tools that enable teams across the company to represent the brand consistently and effectively.  Lead or provide strategic oversight for naming initiatives across products, solutions, programs, campaigns, events, and other significant branded assets.  Build Acumatica’s brand awareness, consideration, preference, and differentiation among priority audiences and markets.  Translate company strategy, customer insights, market research, competitive intelligence, and cultural trends into differentiated brand strategies.  Define and evolve Acumatica’s brand positioning, value proposition, personality, and core brand narrative in partnership with Product Marketing and Communications.  Act as the senior brand authority within the organization, balancing consistency and governance with the flexibility required to support different markets, industries, audiences, and business needs.  Advertising Strategy  Develop and own Acumatica’s annual and multi-year advertising strategy, including objectives, audiences, channel strategy, investment priorities, experimentation roadmap, and success metrics.  Define the role advertising plays in building brand awareness, consideration, preference, and differentiation and contributing to Acumatica’s broader growth objectives.  Determine the appropriate advertising mix based on business objectives, audience behavior, market opportunity, and performance.  Lead agency and advertising partner relationships, including strategy, planning, negotiation, execution, optimization, and performance management.  Establish a disciplined experimentation agenda across audiences, channels, creative, messaging, formats, and investment levels.  Continuously evaluate emerging advertising channels, technologies, platforms, and audience behaviors to identify new opportunities for Acumatica.  Ensure advertising strategies reflect evolving audience behavior, privacy requirements, platform changes, and advertisi