Senior Analyst, Marketing Analytics & Measurement

About Ovative Group: Ovative Group is an independent, full-funnel media, measurement, and creative firm transforming how brands grow. We partner with leading names like American Eagle, Best Buy, Domino’s, The Home Depot, Polaris, and UnitedHealth Group to build smarter media and measurement programs that drive real, profitable growth.  We don’t just track performance—we redefine it. Powered by our proprietary intelligence platform, EMRge, and our holistic metric Enterprise Marketing Return (EMR), we help brands connect revenue, customer, and brand outcomes into one clear picture of success. Our approach to full-funnel strategy, buying, and measurement delivers results that matter—and it’s getting noticed. Our work has been recognized by Digiday, Google, USA Today, Inc. 5000, and Search Engine Land. About the Role:   In this role, you will serve as an expert on our Measurement Solutions team, helping clients get the most value from marketing   measurement .   You will support 2–3 client engagements as a core measurement contributor, partnering closely with account and measurement leads. You will play a key role in the development, direction, and success of these engagements.   Measurement Solutions work focuses on connecting the dots between data, analytics, and business realities to drive marketing activation value for large-scale marketing clients. This includes getting into the data to perform analytics that drive media optimizations, as well as supporting in-market testing—from test design and setup through test readouts and final recommendations. This role involves significant client engagement and requires strong communication and partnership skills.   You will be an expert in how marketing measurement technology works and how to leverage it to advance marketing activation (testing, analysis, etc.) and unlock tangible business value for clients. Our approach to marketing measurement is a key differentiator of Ovative Group.   Responsibilities of a Senior Analyst, Marketing Analytics & Measurement:   Client Engagement:    Deliver best-in-class client experience on client engagements by helping craft and deliver workplans, workstreams, and   analytics   Partner with   Ovative   client leaders on client success, opportunities, &   optimal   approach to ensure the client is happy and getting value from marketing   measurement   Develop cross-channel activation roadmap for client s,   focused on driving enterprise   goals   Develop visualizations to clearly communicate complex ideas to clients &   the   internal   team   Subject Matter  E xpertise :    Apply best practices to analyze client media performance data to   identify   trends and opportunities for   improvement   Translate cross-channel analysis, reporting & observations into business insights and actionable   recommendations   Perform ad-hoc deep analysis to uncover key opportunities and translate into actionable   recommendations   Support & advise clients and   Ovative   media teams on test design, execution, and recap   analysis   Develop subject matter   expertise   in omni-channel, advanced media measurement tools such as multi-touch attribution, online-to-offline matching, media mix   modeling   Leadership & Empowering Others:    Develop and educate peers on new methods of improving activation/ insights   Support internal team s   at   Ovative   in driving the greater value from using M edia Mix Models   (through education & guidance)   Work with internal   Ovative   teams to   come up with   marketing solutions/value-adds   plays   Structured Thinking & Communication:    Address complex, open-ended analytics requests in a structured manner   Identify & focus on what matters most to move the client's business   forward   Structure activation work and communication to drive most critical/fundamental business   goals   Requirements: 3+ years relevant professional work experience   Excellent communicator & collaborator between multiple client & internal teams   Able to connect complex marketing data & situations into tangible business   paths   Experience within marketing industry (digital marketing preferred)   Must be able to thrive working in ambiguous   situations   Preferred:    Experience with digital marketing analytics software (Adobe Analytics, Google Analytics,   ViQ ,   etc )   Experience related to in-marketing testing for marketing investments (ex: Incrementality test using a holdout of a geographical area or customer holdout)   Experience using SQL to gather data or run analytics on   datasets   Experience working with MMM/MTA marketing models Experience communicating and partnering with high-level partners (Directors, VPs, CMOs, CFOs,   etc )    Pay Transparency:   At Ovative, we offer a transparent view into three core components of the total compensation package: Base Salary, Annual Bonus, and Benefits.   For our Senior Analyst positions, including the position of Senior Analyst, Marketing Analytics & Measurement, our compensation range is from $75,000 to $93,000 on an annualized basis,   which is inclusive of   an annual bonus   opportunity   of 15% of base salary.  Working at Ovative Group: We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.  At Ovative, culture isn’t a buzzword—it’s the reason we’ve been named a Top Workplace for ten years running. We lead with trust, transparency, and a commitment to doing the hard work others avoid. We offer flexibility. You'll work from our Minneapolis, Chicago, or New York office on set days each week, and an option to work remote on others. Our open floor plan reflects our open communication and flat structure—where interns collaborate with VPs, analysts partner with senior leaders, and our CEO engages with every team member. Together, we create an environment where smart, driven