Regional Sales Manager

Position Purpose: The Regional Sales Manager (RSM) is pivotal in advancing the organization's market presence, fostering team excellence, and driving strategic sales initiatives. Tasked with developing and implementing a robust sales strategy, the RSM is responsible for coaching and leading a team of Territory Managers, Sales Support Representatives, and Inside Sales Representatives to exceed budgeted expectations while nurturing customer relationships and expanding market share. Through effective coordination with the VP of Sales and Branch Managers, the RSM ensures alignment with corporate goals, emphasizing continuous improvement and digital proficiency to deliver exceptional customer service and achieve sustained growth in the business. Key Responsibilities: Develop and execute strategic sales plans in collaboration with the Regional Manager and Branch Manager(s) to exceed budget targets and expand market share within the assigned region. Lead, mentor, and provide ongoing training to the regional sales team, and Branch Managers fostering a culture of continuous improvement and excellence in customer-centric sales practices. Utilize and oversee CRM systems to strategically plan, execute, and track sales initiatives, ensuring seamless alignment and integration across all sales channels. Drive recruitment efforts, identifying and engaging potential talent to build a robust and high-performing sales team capable of advancing within the organization. Conduct regular coaching and feedback sessions with sales team members, traveling as necessary to provide hands-on support and review of sales presentations and techniques. Ride with all assigned sales professionals at least 1 x per quarter. Ensure outstanding sales performance by facilitating the onboarding of new clients and nurturing existing customer relationships, aiming to maximize account wallet share. Act as a liaison with senior leadership, conveying market insights and competitive intelligence to inform strategic decision-making and enhance customer satisfaction. Proactively participate in weekly sales meetings and corporate events, ensuring alignment with company goals and leveraging opportunities to strengthen customer relationships and brand loyalty. Direct Manager Direct Reports: Direct Manager: The Regional Sales Manager reports directly to the Regional Manager Direct Reports: The Regional Sales Manager supervises a team comprising Territory Managers, Sales Support Representatives, and Inside Sales Representatives.  These positions report to the Branch Manager with dotted line reporting to the Regional Sales Manager This structure ensures clear lines of communication and accountability, facilitating the effective execution of strategic objectives and operational goals across the region. The RSM plays a pivotal role in guiding their direct reports towards achieving sales targets and fostering professional development within the team. Travel Requirements: The Regional Sales Manager is required to travel frequently (60-70%) within the assigned region for daily coaching interactions with Territory Managers, as well as periodically to the FSC in McKinney, TX, to support sales initiatives and ensure alignment with company objectives. Physical Requirements: The Regional Sales Manager (RSM) must manage both office and field responsibilities, including computer-based work, meetings, and team communication. The role requires frequent local travel with a valid driver’s license and the ability to occasionally lift up to 15 pounds. The company is committed to fostering an inclusive workplace and will provide reasonable accommodations to support individuals with disabilities in performing these essential job functions. Working Conditions: Works in a hybrid environment, balancing in-office and remote responsibilities to lead regional sales teams and strengthen customer relationships. This fast-paced role requires strategic agility, initiative-taking decision-making, and collaboration with cross-functional teams, including National Accounts, The Home Depot, Branch Managers, and Regional Managers—to align goals, exceed budgets, and grow market share. Success depends on adaptability, high performance, and a commitment to continuous improvement. Minimum Qualifications: High School Diploma/GED or equivalent required; some college or a college degree preferred. 3-5 years of experience in the distribution industry with demonstrated success in selling products to a local contractor base. Demonstrated experience in leading a high-performing sales team is a plus. Proven success in selling roofing and/or building products in a B2B environment and managing a multi-million-dollar territory. Strong organizational and communication skills. Entrepreneurial spirit, with a self-motivated and enthusiastic approach to business. Excellent customer service skills and attitude. Detail-oriented with exceptional organizational and time management capabilities. Analytical problem-solving skills. Ethical, honest, and a dependable team player. Ability to adopt and promote a coaching mentality. Embrace and embody the mindset of “Make Money, Have Fun and Give Back!” Culture. Proficient in Microsoft Outlook, Internet, Word, and Excel. Ability to learn and effectively utilize Agility operating software package. Valid driver’s license, satisfactory driving record, and reliable transportation for local travel within your territory. Authorized to work for any employer in the U.S. without sponsorship for any length of time. Ability to pass required pre-employment criminal, driving background check, and drug test. Bilingual ability to read, write, and speak English and Spanish languages preferred, but not required. Preferred Qualifications: 5+ years in the building products sector with proven success in sales and territory management; experience with senior stakeholders is a plus. Expertise in developing and executing s