Regional Aftermarket Sales Area Manager

Why Work at Rehlko Our work is guided by our purpose: creating an energy-resilient world for a better future. This purpose embodies the legacy we bring, with more than 100 years as the global leader in energy resilience, delivering solutions critical to sustain and improve life. Our teams have the opportunity to provide a critical resource – energy – that ensures safety, security, and independence for people around the world. Our team members are focused on pushing boundaries, continuing to innovate in an ever-changing landscape, and keeping up with the pace required to create solutions for today’s world demands. Our product range includes engines, generators, power conversion, UPS systems, EV components and electrification solutions, microgrid controls and management, and clean energy solutions that serve a broad spectrum of OEM, residential, industrial, and commercial customers. At Rehlko, you have the freedom to identify, create, and deliver solutions – large and small – that help people and communities thrive in the moments that matter. At Rehlko, our team members are the essential energy that powers our organization’s success. We are committed to fostering a safe and sustainable work environment where safety is everyone’s responsibility. We empower every team member to actively participate in our Zero Is Possible safety culture by encouraging open communication, proactively reporting hazards, following protocols, and suggesting improvements. Join us in creating an energy resilient world for a better future! What We Offer At Rehlko, our Total Rewards programs are designed to accelerate growth, energize performance, and support a culture of inclusion at every stage of life and work. We offer total rewards that are easily understood, recognize results, enable career mobility, and reflect our commitment to valuing diverse needs in a fast-moving world. We provide: Competitive compensation and benefits Work-life flexibility Recognition and rewards Development and career opportunities A safe and inclusive workplace Why You Will Love this Job The Regional Aftermarket Sales Manager is responsible for driving profitable aftermarket growth and distributor performance across an assigned North American region. Reporting to the North America Aftermarket leader, this position translates the overall aftermarket and channel strategy into distributor-specific commercial plans and measurable execution. The Regional Aftermarket Sales Manager serves as the primary operating interface between the company and assigned distributors and is accountable for improving aftermarket parts sales, market penetration, service-agreement growth, distributor capability and channel effectiveness. This is a highly commercial, data-driven field leadership position requiring strong distributor relationships, analytical capability, business acumen and the ability to influence independent channel partners. Work Mode: This position is a remote position with up to 75% travel to HQ & factories & distributors throughout the US and Canada. Applicants must be authorized to work in the US without requiring new or transfer visa sponsorship now or in the future. Key Responsibilities Commercial Growth & Distributor Performance Own achievement of assigned regional aftermarket sales, orders, growth and market-penetration objectives. Develop annual distributor business plans translating North American objectives into distributor-specific growth targets and actions. Lead monthly distributor performance reviews and QBRs. Identify performance gaps and establish measurable corrective-action plans with distributor leadership. Build and maintain distributor-specific growth pipelines with defined opportunities, owners, timing and expected financial impact. Drive accountability for agreed commercial commitments and escalate significant performance gaps when required. Installed-Base & Market Penetration Analyze installed-base, customer, equipment population, geographic and aftermarket consumption data to identify whitespace opportunities. Evaluate penetration by distributor, territory, customer segment and product population. Translate identified gaps into targeted commercial growth initiatives. Track conversion of identified opportunities into orders, revenue and increased market share. Aftermarket Lifecycle Growth Drive execution of lifecycle growth programs including parts, preventive maintenance, service agreements, extended warranty, remote monitoring and break/fix opportunities. Improve service agreement attachment and renewal performance across the installed base. Work with distributors to develop the commercial and service capabilities required to capture lifecycle revenue. Coordinate with Parts, Service and other functions to remove barriers to distributor growth. Channel & Territory Effectiveness Evaluate distributor coverage, capability, performance and market potential. Recommend territory modifications, channel expansion, consolidation or distributor capability investments when appropriate. Support onboarding and development of distributors and dealers using standardized channel playbooks. Ensure execution of established distributor agreements, channel policies and governance standards. Analytics, Forecasting & Business Planning Maintain accurate distributor performance scorecards and commercial dashboards. Develop regional sales forecasts and identify risks and opportunities versus plan. Monitor sales growth, orders, market penetration, installed-base coverage, service capability and partner productivity. Ensure distributor/customer/installed-base information used for commercial decisions is accurate and actionable. Provide leadership with clear recommendations, not simply data—on performance gaps and growth opportunities. Cross-Functional Execution Serve as the regional commercial link between distributors and Parts, Service,