Regional Activation Manager

Note: This role requires availability during nights, weekends and flexibility and willingness to be available during non-traditional hours as required, up to 30%. The Role   The  Regional Activation Manager  will  report to the Manager, Regional Marketing .   This role is  expected to   provid e  day-to-day tactical   m arketing support  and serve as the “feet on the street”   t o  drive revenue and growth  in the ir respective  market.  The  Regional Activation Manager  will  coordinate and execute  regionally and  nationally led   marketing programs, initiatives ,  and events  for  both sides of the  business,  consumer packaged  goods  and retail ,  for both  RISE and external dispensar y  accounts ,   all  while  maintaining  a RISE-first concept .  The overall goal of this position  is  to bring brands to life and support  retail initiatives through   the   tactical  ownership of   various marketing  initiatives .  Th is role  requires a candidate who is  excellent  at  relationship-building  and  collaborat ing ,  resourceful  and   has  a  passion for the  cannabis  industry .     Responsibilities   Local coordination and execution of all centrally and regionally led marketing programs in market, including but not limited to event sponsorships, concerts, in-store events, and wholesale programs, etc. Regularly partner with retail operations and local store teams execute marketing programs and events on and offsite    Ensure that any centrally and regionally-led promotions and product/strain launches are fully executed at the store level including but not limited to displays, in-stock product, signage, employee swag, employee education.   Responsible for ensuring regional budget is up to date and expenses recorded in a timely manner.     Focus on execution of marketing initiatives at RISE. Regularly work and maintain excellent relationships with local store leadership teams   Support sales team with account trainings and trade events in partnership with Manager, Regional Marketing.    Assist the Manager, Regional Marketing in the customization of digital and printed creative templates for various centrally and regionally led Initiatives to fit regional needs    Create and produce custom-branded marketing materials, promotional swag, event signage, and in-store collateral using Cricut cutting equipment and Cricut Design Space to support regional marketing initiatives and activations. Provide marketing initiative and event recaps to identify areas of opportunity, provide constructive feedback and make recommendations for improvement and growth.   Establish strong relationships and communication channels with customers, external partners and cross functional team members.   Completing surveys for inside and outside accounts via online menus and in person store visits.    Must be available nights, weekends and flexibility and willingness to be available during non-traditional hours as required.   Qualifications    A high integrity leader who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb   2+ years in Sales, brand marketing or field marketing at a retail organization, consumer products company, preferred.   Bachelor’s degree preferred   Background in sales, brand marketing, field marketing retail activation and project management preferred   Highly motivated, self-directed, innovative and able to work both independently and among teams with keen judgement, common sense and resourcefulness    Adapts and thrives in a demanding, start-up, fast-paced environment    Possesses a deep appreciation and insistence on flawless execution   Operates with a high level of professionalism and integrity, including dealing with confidential information    Strong communication skills – written and verbal   Strong organization planning & project management skills    Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, etc.)   Experience creating custom marketing swag, branded merchandise, signage, and promotional materials using Cricut cutters and Cricut Design Space preferred. Familiarity with project management and workflow management platforms such as Monday.com is a plus, but not required. Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb.    Ability to travel for events and meetings multiple times throughout the year, in-market and out of market overnight, up to 30%   Additional Requirements   Must pass  any and all  required background checks    Must be and remain compliant with all legal or company regulations for working in the industry    Must possess valid driver’s license   Must be a minimum of 21 years of age   Must be approved b y state badging agency to work in cannabis industry The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance. Green Thumb Pay Range $60,000 — $75,000 USD