Promoted Ads || Senior Product Manager, Promoted Ads

Job Summary: WHO ARE WE? Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit  www.livenationentertainment.com . WHO ARE YOU? Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!  THE JOB The Senior Product Manager will own product strategy and roadmap execution for a defined area within Promoted Ads, Ticketmaster's proprietary advertising platform. Reporting directly to the VP of Product, you will lead annual and quarterly planning for your area, define and drive product strategy, and identify where AI can create differentiated value within your domain. You'll operate with significant autonomy in a fast-moving, often ambiguous environment, partnering closely with Engineering, Design, and go-to-market stakeholders to ship high-value features for Ticketmaster's B2B advertisers. This is a senior, high-trust role for a product leader who is comfortable defining scope rather than waiting for it to be handed to them. WHAT THIS ROLE WILL DO Own and deliver the roadmap for your area within Promoted Ads, moving area-level KPIs and aligning core cross-functional partners around shared outcomes Lead annual and quarterly planning for your area — mapping critical path, surfacing dependencies, and committing to measurable goals Define and drive product strategy for your area, setting crisp choices and success criteria aligned to broader company priorities Lead structured qualitative and quantitative discovery, triangulating fan, client, and market signals to inform roadmap decisions Define domain AI opportunities within your area, connecting capabilities like recommendations, classification, and automation across relevant surfaces Navigate complex, often ambiguous problem spaces, making well-reasoned decisions with minimal guidance Resolve cross-team risks and make explicit trade-offs — balancing fan experience, client needs, and technical constraints — to land launches cleanly Plan for scale, intentionally addressing usability and technical debt rather than letting them accumulate Build and maintain a strong grasp of Ticketmaster's systems and standards, ensuring your roadmap strengthens core platform capabilities Serve as the go-to voice for key product decisions in your area, creating clarity in ambiguity and accelerating your team's decision-making Introduce documentation patterns (templates, checklists, decision logs) that your team and cross-functional partners adopt Drive clarity across teams and write compelling strategy memos for senior stakeholders, adapting your communication approach to the audience WHAT THIS PERSON WILL BRING 7+ years of product management experience, including meaningful, hands-on time in both adtech and B2B SaaS environments (required) Demonstrated ownership of a product roadmap with measurable, area-level impact; comfortable navigating ambiguity with minimal guidance Proven experience leading planning cycles — both quarterly and annual — including dependency mapping and cross-team alignment Strong track record setting and communicating product strategy, with the judgment to make and defend crisp trade-offs Experience identifying and scoping AI/ML-driven product opportunities, partnering effectively with Data Science/ML teams Excellent written and verbal communication skills; able to flex communication style across technical, cross-functional, and executive audiences Comfortable operating with significant autonomy in a fast-moving environment where scope may shift based on evolving business priorities Bachelor's degree or equivalent practical experience Bonus: experience in ticketing, live events, or marketplace/advertising platforms Bonus: experience partnering with Data Science/ML teams on recommendation, classification, or automation features BENEFITS & PERKS Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits: HEALTH : Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA) YOURSELF : Free concert tickets, generous paid time off including paid holidays, sick time, and personal days WEALTH : 401(k) program with company match, stock reimbursement program FAMILY : New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support CAREER : Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment OTHERS : Volunteer time off, crowdfunding match EQUAL EMPLOYMENT OPPORTUNITY We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.  Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and