Product Marketing Mgr Outbound, Amazon

The North American Stores (NAS) Marketing team helps customers discover and engage with new, popular and relevant products across categories. We do this by combining technology, science, innovation, marketing and creativity to build new customer-facing features and experiences alongside tools for marketers. We are looking for creative, customer-obsessed, curious and highly entrepreneurial leaders to join our new and exciting team. NAS Marketing is seeking a Product Marketing Manager responsible for driving a best-in-class customer experience, helping to drive strategy, innovation and sales across e-mail and push campaigns for North America Stores (NAS). You will be responsible for developing manual and semi-automated campaigns in support of new and highly exciting shopping programs and events. As a leader in the team, you will be a strategic thinker, driving our channel strategy and expected to influence across the organization, partnering with our Creative, Tech and Central Automated Marketing teams to drive best-in-class email and push campaigns for our customers. Key job responsibilities • Research audience and identify key audiences for events • Design an email and push marketing strategy for campaigns based on customer analysis • Establish goals and KPIs for channel • Partner with stakeholder teams and creative in determining and organizing email and push campaign content. • Use email segmentation to send curated content to specific audiences. • Track conversion rates and related revenue from campaigns. • Conduct analysis on campaign performance and make necessary adjustments. • Use performance insights to optimize for growth