Product Marketing Manager II

Description Sprout Social is looking to hire a Product Marketing Manager II. This role reports to the Sr. Manager, Product Marketing, and sits at the intersection of product, marketing and go-to-market strategy, alongside high-impact execution. Why join Sprout's Marketing team? At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. As the social intelligence platform powering the future of customer connection, our Marketing team is the driving force behind turning that vision into reality. We lead with clarity and act with speed to drive market leadership, generate demand, and accelerate customer expansion, all in close partnership with core cross-functional stakeholders. Here, you’ll have the freedom to test bold ideas, learn fast, and shape the future of the global brands we empower. We measure success by the business results we create and a shared commitment to excellence in our craft. If you’re ready to own your impact, accelerate your career, and build the definitive system for business, this is where you belong. What you’ll do Be the voice of the product: Act as the end-to-end owner of our quarterly launch program and release engine, optimizing the workflows, processes, and high-impact resources to scale awareness and ensure our teams are equipped with value-forward stories across the portfolio.  Lead cross-functionally: Partner closely with key cross-functional partners including Marketing, Revenue, and R&D to deliver seamless events and collateral that showcase the power of Sprout’s AI-driven platform. Shape product strategy: Serve as the dedicated product marketer for a select group of products at the core of Sprout's platform, owning positioning, messaging, and go-to-market support and giving these products a real champion in the market. What you’ll bring Strategic Storytelling: You also have a keen eye for positioning and building a story across many different inputs. You can translate technical updates into a value-forward narrative that resonates with our audience. The "Execution" Mindset: While you appreciate strong storytelling, you also love the project management side of marketing—hitting hard deadlines while juggling tasks, stakeholders, and approvals while keeping a wide set of people on track without dropping a thread.  Data-Informed Decision Making: You use qualitative and quantitative analysis to measure the success of launches and iterate on future strategies. Collaborative Leadership: You are a reliable partner who leads with empathy and clarity, even when managing tight schedules and complex dependencies. Comfort with Ambiguity: You're ready to help shape the role and redefine what good looks like as business needs evolve. The minimum qualifications for this role include: 4+ years of experience in product marketing, lifecycle marketing, campaigns, or relevant B2B SaaS functions.  Demonstrated success in project managing and driving end-to-end GTM campaigns self-sufficiently Proven ability to craft compelling narratives and translate complex concepts into clear updates for internal stakeholders.  Experienced in navigating cross-functional approval processes across Product, Sales, and Marketing teams to meet key deadlines.  Operational mindset with a solid understanding of GTM frameworks, messaging, and sales enablement execution. Preferred qualifications for this role include: Previous experience working in the software/SaaS industry Experience in a dedicated Product Marketing role. Experience in presentation creation and a high level of comfort using Canva to build or iterate on marketing collateral. How you’ll grow Within 1 month, you’ll plant your roots, including: Attending Sprout Social onboarding to learn our products, brand positioning, voice, and key messages. Meeting with key stakeholders across Product, Revenue, and Brand Creative to understand current working relationships and release rituals. Getting oriented on both halves of the role—our upcoming release milestones and the specific products you'll own, including introductions to their product and sales counterparts. Within 3 months, you’ll start hitting your stride by: Getting your hands onto our quarterly launch program, helping guide the execution of our next Breaking Ground event. Familiarizing yourself with Sprout’s product strategy, development lifecycle, and current release/launch processes. Beginning to take on positioning and messaging support for your assigned products. Within 6 months, you’ll be making a clear impact through: Taking full ownership of "Breaking Ground," establishing a repeatable, high-impact framework—and the KPIs to track it—that optimizes our launch reach and narrative depth. Run cross-PMM initiatives to ensure teams have consistent, value-forward collateral that's always up to date. Independently driving product marketing—positioning, messaging, and GTM support—for your assigned products. Within 12 months, you’ll make this role your own by: Reimagining our launch engine and taking our GTM programs to new levels of creativity and efficiency. Surprising us! Use your unique ideas for AI-driven workflows or process improvements to change how our team works in ways we haven’t considered yet. Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager. Our Benefits Program   We’re proud to regularly be recognized for our team, product, and culture. We invest in our team with a comprehensive, competitive benefits program: Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents. Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digi