Product Marketing Manager

About the team At Zillow, we are continuously evolving how people move and live, helping to shape the future of real estate. Achieving that vision requires bold thinking, rapid adaptation, and talented people who are excited to tackle complex challenges. Within that broader ambition, Rentals represents one of the most dynamic opportunities in the industry. Macro trends—from affordability pressures to shifting renter demographics—are transforming how people find and secure homes. At the same time, the market is highly competitive, with large, established players and rapidly evolving expectations from both renters and property professionals. At Zillow Rentals, our aspiration is clear: to build the largest and most trusted rentals marketplace—helping renters get home while helping our partners unlock success. Over the past decade, Rentals has grown into the fastest-growing business line at Zillow, powering a marketplace that connects millions of renters with property managers and owners across the country. While we’ve made tremendous progress, we believe the most exciting opportunities still lie ahead. The stakes are high. With persistent housing affordability challenges and fluctuating vacancy rates across markets, the need for better tools, transparency, and efficiency in renting has never been greater. Our goal is to build products that make renting easier for consumers while enabling our partners to operate more successfully in a rapidly changing landscape. Within Rentals, Single Family (SF) advertising is one of our biggest growth opportunities. Zillow already reaches most of the single-family rental market, but we have a big opportunity to help these listings even more. In 2027 we’re relaunching our SF advertising products to that opportuntiy, and we’re building the marketing program to help that relaunch land. About the role Zillow Rentals is looking for a Senior Product Marketing Specialist to own marketing for our Single Family (SF) advertising products, the paid advertising products that help single-family rental owners and property managers fill vacancies faster on Zillow. This role will shape product-market fit for our SF advertising products, along with how they are positioned and brought to market for business audiences, from mid-market property management companies to large institutional owners. Sitting at the intersection of Product, Sales, Data Science, Research, Comms, and Marketing, you’ll translate customer insights and performance data into clear value propositions and proof of value. As the first dedicated marketer for SF advertising, you’ll run the program end to end, from positioning and launch planning to hands-on execution in sales enablement, email, web, and industry events, while partnering with shared Comms, Brand, Media, and Web teams. This role is ideal for a product marketer who likes building from the ground up, brings structure to ambiguity, and wants real ownership of business outcomes. It requires strong writing skills, structured thinking, and the ability to simultaneously manage many cross-functional initiatives in a fast-moving environment. WHAT YOU’LL DO SHARPEN PMF, DEFINE CVPs Bring customer and market insights back to Product to sharpen product-market fit and guide roadmap priorities, pricing, and packaging decisions Translate insights into clear Customer Value Propositions (CVPs), messaging frameworks, claims, and competitive positioning for SF advertising products Partner with Product, Research, and Data Science to build proof of performance (e.g., paid vs. free results, ROI, and lead-to-lease outcomes) that customers can see in their own data LEAD GO-TO-MARKET EXECUTION Own go-to-market strategy and launch planning for 2027 SF advertising products, including a new tiered lineup and self-serve checkout Lead the campaign that migrates existing customers onto the new products, plus win-back and nurture programs for inactive and prospective customers Ensure messaging consistency across product surfaces, web, marketing campaigns, sales materials, and customer communications Manage timelines, stakeholders, and dependencies to deliver coordinated launches ENABLE SALES AND DRIVE ALIGNMENT Build and maintain sales enablement yourself: talk tracks, one-pagers, objection handling, case studies, and ROI stories Support enterprise renewal and mid-market sales plays, and run the feedback loop with Sales on customer needs and objections Serve as the connective tissue between Sales and the rest of the org, bringing Voice of Sales insights into product roadmap and campaign plans RUN THE MARKETING PROGRAM Plan lifecycle email (onboarding, migration, nurture, partner newsletter), web content and testing, and paid demand generation, working with shared partners as applicable Own the SF presence at industry events and conferences, and co-marketing with property management software partners Measure what’s working, refine messaging based on results and market feedback, and help build the case for future marketing investment This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions. In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $93,900.00 - $150,100.00 annually. This base pay range is specific to these locations and may not be applicable to other locations. In Colorado, Hawaii, Illinois, Maine, Minnesota, Nevada, Ohio, Rhode Island, Vermont, and Virginia the standard base pay range for this role is $89,200.00 - $142,600.00 annually. The base pay range is specific to these locations and may not be applicable to other locations. In addition to a competitive