Product Manager, Digital Marketing

WHO ARE WE: Headquartered in Southern California, Skechers—the Comfort Technology Company®—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand. ABOUT THE ROLE: The Product Manager, Digital Marketing is a highly technical, strategic role responsible for bridging CRM and Loyalty business teams with Platform Engineering. This role owns the strategy, capability roadmap, and operational integrity of the Salesforce Marketing Cloud (SFMC) platform. The Product Manager ensures the platform is scalable, reliable, and aligned to business outcomes while partnering closely with Solution Architecture and Production Support teams. This role exists to close the gap between platform capability and business execution, ensuring measurable business impact. WHAT YOU WILL DO: Drive the Platform Roadmap   Own the Salesforce Marketing Cloud roadmap — defining and prioritizing the capabilities that fuel growth and deeper customer engagement   Turn big-picture business needs into crisp user stories, epics, and acceptance criteria for journey orchestration, personalization, and automation   Collaborate with engineering on the platform standards, guardrails, and best practices that keep execution sharp and consistent   Keep platform capabilities in lockstep with a fast-evolving business   Lead Across Teams, Drive Alignment   Be the go-to connector between CRM, Loyalty, and Platform Engineering   Turn big business goals into crisp product requirements and a prioritized backlog   Partner with Solution Architecture to shape implementation approaches that work   Rally technical and non-technical stakeholders around a shared vision   Champion Data & Platform Integrity   Own the end-to-end data flow strategy across the entire Marketing Cloud ecosystem   Champion data quality, sharp segmentation logic, and pinpoint personalization accuracy   Set the standard for governance around data usage, privacy, and compliance   Push Innovation Forward   Evaluate and explore new platform capabilities, including AI-driven personalization   Spot opportunities to boost marketing performance through data and automation   Drive continuous improvements that make the platform faster, smarter, and more scalable   Optimize Campaigns That Perform   Support the full campaign lifecycle — from strategy to execution to analysis   Collaborate with partners to develop and run A/B testing frameworks that sharpen every send   Prioritize deliverability and sender reputation like   it's   mission-critical — because it is   WHAT WE'RE LOOKING FOR 5+ years of Product Management experience — you know how to ship   A natural at stakeholder management across technical and business teams   A proven ability to turn business needs into scalable, real-world solutions   Fluent in Agile/Scrum, backlog management, and juggling shifting priorities   Sharp understanding of customer lifecycle marketing and segmentation   The rare gift of making complex technical ideas click for business audiences   Nice to Have Hands-on Digital Marketing platform experience, with a strong grasp of customer lifecycle marketing and segmentation   Familiarity with CRM systems, loyalty programs, and CDPs   Comfort working across cloud platforms, APIs, and enterprise data ecosystems   Preferred Qualifications  Salesforce Marketing Cloud certifications   Experience with AI-driven marketing tools and advanced personalization   A background in retail, e-commerce, or loyalty programs   Experience supporting global platforms   How YOU’LL Know You're Winning  Adoption and effectiveness of platform capabilities   Reliability and scalability of the marketing automation platform   Marketing performance gains driven by platform enhancements   Stakeholders across business and tech who trust you and love working with you   Stakeholders across business and tech who trust you and love working with you   The pay range for this role is $130,000-$160,000/yr USD. About Skechers Skechers, a global Fortune 500® company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations. Equal Employment Opportunity Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law. Reasonable Accommodation Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing [email protected]. To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily.  The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.