Principal Growth Marketer

Principal Growth Marketer   Blackbaud is looking for a strategic and results-oriented Principal Growth   Marketer for the Nonprofit vertical.   You will   be responsible for   designing innovative programs that improve the experience   to acquire   new customers.   You’ll   take   a holistic approach , thinking beyond traditional campaigns to uncover new opportunities for growth. Your   expertise   in analyzing market trends and customer insights will be critical as you develop and execute strategies to generate qualified   pipeline   and revenue w h ile also building a seamless and intuitive user journey. This is a chance to have a real impact, shaping how nonprofits use technology to drive their missions forward.     What   you will   do:   Strategize, Plan, and Execute Growth Programs:   Develop and execute strategic growth programs to generate qualified   pipeline .   You'll   translate broad concepts into structured, measurable programs, using an integrated marketing approach that includes email, webinars, paid media , social   media AI driven channels.   Innovate and Experiment:   Innovate to find new levers for growth. Use a data-driven approach to continuously test, measure, and   optimize   campaigns for improved performance.   You'll   leverage   tools like   Adobe Analytics   and   Qlik   to build hypotheses,   validate   your tests, and scale what works.   Qualified Pipeline and Revenue Generation:   You will have a primary focus   of   generating high-quality   pipeline .   You'll   establish   clear KPIs and reporting templates to track the success of programs against target   objectives , providing regular updates to stakeholders on key metrics like lead quality, conversion rates, and pipeline generated/qualified.   Cross-Functional Collaboration:   Work closely within a   pod-like structure   across product marketing,   content marketing , marketing operations, and digital media teams for seamless, aligned execution.   What   we’re   looking for:   7+ years of experience   in growth marketing or similar role, with a proven   track record   of creating and executing successful campaigns that deliver pipeline growth.   Demonstrated ability to drive sales   pipeline   and revenue through effective marketing strategies.   Proven experience   operating   in a cross-functional, pod-like team structure , successfully collaborating with various marketing, executive,   sales   and product stakeholders.   Obsessive about understanding customer psychology   and translating those insights into actionable strategies that move prospects through their buying funnel.   Deep analytical skills   with hands-on   proficiency   in data analysis tools such as   Adobe Analytics and Qlik , along with Excel, to interpret complex marketing, sales, and customer data.   Demonstrated success in designing and executing A/B and multivariate tests , driving measurable improvements within a sales cycle.   Results-oriented mindset   with a strong understanding of ROI,   excited   by aggressive goals, and the challenge of solving tough, previously unsolved problems related to accelerating the sales cycle across segments.   Proven ability   to work in a collaborative, matrixed   environment   and influence others without formal authority.   Stay up to date on everything Blackbaud, follow us on Linkedin , Twitter , Instagram , Facebook and YouTube ​ Blackbaud powers social impact through purpose‑driven technology and responsible AI. Guided by our Intelligence for Good® vision, we’re building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world. Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law. The starting base pay is $101,900.00 to $132,800.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations. Benefits Include: Medical, dental, and vision insurance Remote-flexible workforce Wellness Programs 401(k) program with employer match Flexible paid time off Generous Parental Leave Donations for Doers Pet insurance, legal and identity protection Tuition reimbursement program