Offer Management Director, Cash Management

At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident.   We believe doing the right thing for our clients and our associates is good business . With a career at the firm, y ou can expect opportunities to create real impact at work and in your community. Y ou’ll enjoy resources to support your career path, a s well as compensation , benefits , and flexibility to enrich your life. Here, you’ll find a collaborative culture that respect s and valu e s differences and colleagues who share a spirit of generosity .    Join us for the opportunity to g row and make a difference in ways that matter to you .   Role Summary The   Offer Management   Director, Cash Management, serves as the business owner for the default cash position within the firm’s   ( direct-to-consumer ) brokerage offering. The role is accountable for the full life cycle of the cash management offering—from   initial   design and launch through ongoing management, client retention & growth, and revenue optimization. This individual owns the offer strategy, client value proposition, economics, and overall performance of the offering. The Director will manage the cash management P&L and pricing strategies, oversee key external partners, and define the supporting capabilities   required   to build a competitive and sustainable cash   management offer .   This is a business ownership role. The Director will   establish   business requirements and priorities but will partner with digital product and technology leaders who own delivery teams and technical backlogs.   Responsibilities Offer Strategy and Business Ownership: Own the end-to-end strategy and business performance of the default cash position within direct-to-consumer brokerage accounts.   Develop the vision, client value proposition, road map, and phased launch plan for the cash management offering.   Establish how the offering will attract and   retain   client assets, generate sustainable revenue, and strengthen the broader brokerage relationship.   Maintain accountability for the offer after launch, including ongoing optimization, competitive positioning, and long-term growth.   Ensure the offering reflects the firm’s brand, fiduciary standards, client experience expectations, and long-term business strategy.   Financial Management and Pricing: Own the P&L associated with brokerage cash balances and related cash management capabilities.   Develop business cases, financial forecasts, and profitability analyses for new features, pricing changes, and strategic investments.   Recommend pricing strategies based on market conditions, competitive positioning, client behavior, funding economics, and financial   objectives .   Partner with finance, treasury, marketing, and business leadership to review and approve rate changes, promotional offers, and pricing decisions.   Monitor the relationship between client yield, spread revenue, balance retention, net flows, servicing costs, and overall profitability.   Establish processes for responding to changes in interest rates, competitor pricing, client behavior, and market conditions.   Offer Design and Supporting Capabilities: Define the business requirements for a complete and competitive cash management experience.   Determine   the features   required   to support a healthy cash business, including FDIC-insured sweep capabilities, partner-bank capacity, liquidity, money movement, debit functionality, direct deposit, and other relevant cash services.   Partner with digital product and technology teams to translate business strategy into client journeys, product requirements, and prioritized delivery plans.   Evaluate trade-offs among revenue, client yield, convenience, liquidity, operational complexity, and cost.   Ensure   the default cash position is clearly integrated into the broader brokerage account experience.   Partner and Vendor Management: Oversee the business relationship with clearing firms, sweep-program administrators, partner banks, and other external providers supporting the offering.   Maintain sufficient partner-bank capacity and diversification to support client balances, deposit insurance   objectives , liquidity needs, and business growth.   Evaluate partner performance, economics, service levels, operational resilience, and strategic alignment.   Lead commercial discussions and support contract negotiations in partnership with sourcing, legal, finance, and business leadership.   Identify   and manage concentration, capacity, operational, reputational, and third-party risks.   Client Experience, Marketing, and Brand: Partner with marketing and digital teams to develop clear,   accurate , and differentiated positioning for the offering.   Ensure client communications clearly explain yield, liquidity, deposit insurance, program structure, eligibility, and relevant risks.   Monitor client feedback, complaints, service interactions, and behavioral trends to identify opportunities for improvement.   Balance revenue   objectives   with client trust, competitive value, and the firm’s brand reputation.   Develop retention strategies for periods of changing interest rates, increased competitor activity, or elevated client cash movement.   Risk, Controls, and Regulatory Oversight: Partner with legal, compliance, risk, and operations to ensure the offering meets applicable brokerage, banking, disclosure, and supervisory requirements.   Ensure   appropriate controls