Media Planning Manager

Job Posting Title: Media Planning Manager Req ID: 10160939 Job Description: The Media Planning Team at ESPN develops innovative media plans that drive awareness, consumption, subscriptions, and brand affinity across all properties and platforms to affect the ESPN business.   The Media Planning Manager will focus on planning the holistic media strategy for key properties and DTC products across owned and paid media. The Manager will be responsible for understanding the various marketing challenges that our business faces and thinking creatively and strategically about how owned and paid media can be used to drive results. This position will report to the Associate Director, Media Planning & Buying. This position is based in New York, New York.  Responsibilities:   Lead media plan development and execution of media campaigns across multiple sports and digital products  Work closely with cross-functional teams and frequently play a consultative role – by offering media insights to inform strategy, best practices, targeting recommendations, optimization suggestions and recaps where necessary  Manage day-to-day work and timely communication with internal and external teams while also providing direction, feedback and input to team on documents   Champion new and innovative approaches, fostering a culture of continuous learning  Provide feedback and guide junior team members to inspire their growth and development   Stay on top of sports industry trends, ad products, consumer and viewing behaviors to inform Media plans; provide point of view on relevant marketing campaigns and how ESPN can incorporate new technologies and partners into our campaigns  Qualifications:    At least 4 years of relevant professional experience in media strategy & planning or media buying  Bachelor’s degree or equivalent in Marketing, Business, related field or equivalent experience Understanding of all media channels and experience coordinating across multiple media disciplines with a heavy focus on TV/CTV/Social/Digital for full funnel marketing plans  Experience working with social platforms and external social agencies, with the ability to translate business and marketing objectives into effective paid social strategies  Comfortable with complex, cross-functional projects across teams and leagues  Strong collaborative and interpersonal skills with the ability to work dynamically across departments as well as manage internal and external partners   Extremely organized and motivated, with the ability to effectively prioritize and multi-task in a very fast-paced, deadline-driven environment  Proficient in analyzing campaign data to glean insights and measure success  Knowledge of industry planning and research tools  Preferred Qualifications:   Strong entertainment industry knowledge, preferably in sports   Self-motivated and comfortable working independently with minimal supervision and direction   Excellent verbal and written communication skills  Works with urgency, superior time management, problem solving skills and a critical thinker  The hiring range for this position in New York, NY is $83,200.00 to $111,500.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered. Job Posting Segment: Unified Marketing Job Posting Primary Business: Media Primary Job Posting Category: Media Planning & Buying - Sports Employment Type: Full time Primary City, State, Region, Postal Code: New York, NY, USA Alternate City, State, Region, Postal Code: Date Posted: 2026-09-24