Marketing Specialist

What’s Under the Hood DriveTime Family of Brands is the largest privately owned used car sales finance & servicing company in the nation. Headquartered in Tempe, Arizona and Dallas, Texas, we create opportunities and improve the lives of our customers and our employees by placing a focus on putting the right customer, in the right vehicle, on the right terms and on their path to ownership. You can find DriveTime’s tire tracks across the nation with dealerships where we embrace a transparent pricing approach, eliminating haggling and gimmicks and reconditioning centers where we breathe new life into pre-owned vehicles. Regardless of where you’re located, if you’ve got DRIVE and you’re looking to make an impact, we’d love for you to make a difference with us! That’s Nice, But What’s the Job? In short:  Our Marketing Specialist supports the development, analysis, and optimization of consumer-facing brand and organic marketing experiences, with a focus on social media content, organic search/AEO, and brand consistency. Combines social asset development, marketing analytics, and content/UX sensibility to improve engagement and organic reach, partnering closely with our Graphic Designer and Marketing Analysts.  In long  you will be responsible for:   Supporting organic search and AEO initiatives, including content testing and optimization across select channels  Using AEO/organic performance data provided by Analytics to identify content optimization opportunities and inform testing priorities  Actively optimizing organic/social campaigns based on performance data: identifying issues, testing improvements, and contributing to performance gains  Serving as the primary point of contact for the dealership team on organic social initiatives: reviewing content, providing feedback, and coordinating execution  Partnering with our Graphic Designer on social media asset development, applying channel-specific insight to improve content performance  Conducting research and making content/copy recommendations, including ad headlines, descriptions and general copy, based on audience and performance insights  Ensuring marketing assets and claims go through legal review and approval prior to publishing  Ensuring our value props and brand voice are clearly and consistently communicated across social, content, and other consumer touchpoints  Coordinating with Marketing Analytics, Design, Content and Brand stakeholders to support execution of organic growth initiatives  Coordinating with external content/creative vendors and tracking execution and performance  Staying ahead of social and search/AEO trends, proposing new formats and approaches  Leveraging AI tools to support content drafting, research, and workflow efficiency across social, organic search, and AEO initiatives  So What Kind of Folks Are We Looking For?   Someone passionate about combining brand storytelling, organic growth, creative thinking and analytics to drive measurable outcomes  A versatile marketer who is comfortable moving between creative, analytical, and relationship-driven work  A self-starter who thrives in an autonomous environment and takes ownership of results  An innovative problem solver who is naturally curious about consumer behavior and emerging marketing technologies  Detail-oriented, with a knack for catching what others miss  A collaborative partner who communicates effectively across Design, Analytics, Brand, and dealership stakeholders  The Specifics:   3–5 years of experience in marketing, brand, social media, content, or a related consumer-marketing field  Bachelor's degree preferred; or equivalent practical experience Comfort partnering with design/creative teams on asset development  Experience with A/B testing and iterative optimization  Experience with analytics and reporting tools (Google Analytics, Sigma)  Experience using AI tools for creative and content creation  Ability to manage multiple projects and priorities in a fast-paced environment   Nice to Have:   Design, UX, or copywriting experience  Familiarity with SEO/AEO concepts  Consumer-facing brand marketing background (vs. B2B)  Automotive, fintech, or related industry experience  So What About the Perks? Perks matter We take a hybrid work approach, finding balance between the benefits of in-person and work-from-home environments. This position has an on-site expectation of a minimum of three days a week. Medical, dental, and vision, oh my! DriveTime Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top-tier healthcare coverage.  But Wait, There’s More. 401(K), Company paid life insurance policy, short and long-term disability coverage to name a few. Growth Opportunities. You grow, I grow, we all grow!  But seriously, DriveTime Family of Brands is committed to providing its employees with every opportunity to grow professionally with roughly over 1,000 employees promoted year over year. Tuition Reimbursement. We’re as passionate about your professional development as you are. With that, we’ll put our money where our mouth is. Wellness Program. Health is wealth! This program includes self-guided coaching and journeys, cash incentives and discounts on your medical premiums through engaging in fun activities! Gratitude is Green.  We offer competitive pay across the organization, because, well… money matters! In-House Gym. We want our employees to be the best versions of themselves. So come early, take a break in your day or finish strong with a workout! Give Us a Reason (or not), and We’ll Celebrate.  Regardless of whether there is a holiday or not, we are finding ways to kick back and enjoy each other’s company outside of day-to-day work. Smart-Casual Dress. Come dressed in jeans (you’ll fit right in with the rest of us). Paid Time Off.   Not just lip service: we work hard, to play hard !  Paid time off includes (for all full-time roles) wellness days, h